Post-truth public relations: communication in an era of digital disinformation
"This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge new directions in PR & communication research
Routledge new directions in public relations and communication research |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice"-- |
| Beschreibung: | 1 online resource (x, 160 pages) |
| ISBN: | 9780429429125 0429429126 9780429769023 0429769024 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:05Z |
| indexdate | 2024-07-10T08:59:59Z |
| institution | BVB |
| isbn | 9780429429125 0429429126 9780429769023 0429769024 |
| language | English |
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| series2 | Routledge new directions in PR & communication research Routledge new directions in public relations and communication research |
| spelling | Thompson, Gareth Verfasser aut Post-truth public relations communication in an era of digital disinformation Gareth Thompson Abingdon, Oxon Routledge 2020 © 2020 1 online resource (x, 160 pages) txt rdacontent c rdamedia cr rdacarrier Routledge new directions in PR & communication research Routledge new directions in public relations and communication research "This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice"-- Public relations Digital communications Disinformation https://www.taylorfrancis.com/books/9780429429125 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Thompson, Gareth Post-truth public relations communication in an era of digital disinformation Public relations Digital communications Disinformation |
| title | Post-truth public relations communication in an era of digital disinformation |
| title_auth | Post-truth public relations communication in an era of digital disinformation |
| title_exact_search | Post-truth public relations communication in an era of digital disinformation |
| title_exact_search_txtP | Post-truth public relations communication in an era of digital disinformation |
| title_full | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_fullStr | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_full_unstemmed | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_short | Post-truth public relations |
| title_sort | post truth public relations communication in an era of digital disinformation |
| title_sub | communication in an era of digital disinformation |
| topic | Public relations Digital communications Disinformation |
| topic_facet | Public relations Digital communications Disinformation |
| url | https://www.taylorfrancis.com/books/9780429429125 |
| work_keys_str_mv | AT thompsongareth posttruthpublicrelationscommunicationinaneraofdigitaldisinformation |