Urban events, place branding and promotion: place event marketing
"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, an...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge contemporary perspectives on urban growth, innovation and change
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on November 25, 2019) |
| Beschreibung: | 1 online resource (xii, 205 pages) |
| ISBN: | 9780429424847 0429424841 9780429756221 0429756224 9780429756207 0429756208 9780429756214 0429756216 |
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| 245 | 1 | 0 | |a Urban events, place branding and promotion |b place event marketing |c edited by Waldemar Cudny |
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| 650 | 4 | |a Place marketing | |
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Datensatz im Suchindex
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| author2 | Cudny, Waldemar |
| author2_role | edt |
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| author_facet | Cudny, Waldemar |
| building | Verbundindex |
| bvnumber | BV047007943 |
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| ctrlnum | (ZDB-7-TFC)9780429424847 (DE-599)BVBBV047007943 |
| dewey-full | 659.2/930776 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/930776 |
| dewey-search | 659.2/930776 |
| dewey-sort | 3659.2 6930776 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047007943 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:05Z |
| indexdate | 2024-07-10T08:59:58Z |
| institution | BVB |
| isbn | 9780429424847 0429424841 9780429756221 0429756224 9780429756207 0429756208 9780429756214 0429756216 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032415480 |
| open_access_boolean | |
| physical | 1 online resource (xii, 205 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge contemporary perspectives on urban growth, innovation and change |
| spelling | Urban events, place branding and promotion place event marketing edited by Waldemar Cudny Abingdon, Oxon Routledge 2020 © 2020 1 online resource (xii, 205 pages) txt rdacontent c rdamedia cr rdacarrier Routledge contemporary perspectives on urban growth, innovation and change Description based on online resource; title from digital title page (viewed on November 25, 2019) "Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"-- City promotion Place marketing Special events / Marketing Cudny, Waldemar edt https://www.taylorfrancis.com/books/9780429424847 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Urban events, place branding and promotion place event marketing City promotion Place marketing Special events / Marketing |
| title | Urban events, place branding and promotion place event marketing |
| title_auth | Urban events, place branding and promotion place event marketing |
| title_exact_search | Urban events, place branding and promotion place event marketing |
| title_exact_search_txtP | Urban events, place branding and promotion place event marketing |
| title_full | Urban events, place branding and promotion place event marketing edited by Waldemar Cudny |
| title_fullStr | Urban events, place branding and promotion place event marketing edited by Waldemar Cudny |
| title_full_unstemmed | Urban events, place branding and promotion place event marketing edited by Waldemar Cudny |
| title_short | Urban events, place branding and promotion |
| title_sort | urban events place branding and promotion place event marketing |
| title_sub | place event marketing |
| topic | City promotion Place marketing Special events / Marketing |
| topic_facet | City promotion Place marketing Special events / Marketing |
| url | https://www.taylorfrancis.com/books/9780429424847 |
| work_keys_str_mv | AT cudnywaldemar urbaneventsplacebrandingandpromotionplaceeventmarketing |