Health service marketing management in Africa:
Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people i...
Gespeichert in:
| Hauptverfasser: | , , |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge/Productivity Press
2020
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare"-- |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on March 20, 2020) |
| Beschreibung: | 1 online resource (xv, 291 pages) |
| ISBN: | 9780429400858 0429400853 |
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Datensatz im Suchindex
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| author | Osei-Frimpong, Kofi Adeola, Ogechi Aziato, Lydia |
| author2 | Hinson, Robert Osei-Frimpong, Kofi Adeola, Ogechi Aziato, Lydia |
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| author_facet | Osei-Frimpong, Kofi Adeola, Ogechi Aziato, Lydia Hinson, Robert Osei-Frimpong, Kofi Adeola, Ogechi Aziato, Lydia |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:05Z |
| indexdate | 2024-07-10T08:59:58Z |
| institution | BVB |
| isbn | 9780429400858 0429400853 |
| language | English |
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| publisher | Routledge/Productivity Press |
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| spelling | Health service marketing management in Africa edited by Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, and Lydia Aziato New York, NY Routledge/Productivity Press 2020 © 2020 1 online resource (xv, 291 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on March 20, 2020) Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare"-- Marketing of Health Services Health Services Administration Medical care / Africa / Marketing Health services administration / Africa Hinson, Robert edt Osei-Frimpong, Kofi edt aut Adeola, Ogechi edt aut Aziato, Lydia edt aut https://www.taylorfrancis.com/books/9780429400858 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Osei-Frimpong, Kofi Adeola, Ogechi Aziato, Lydia Health service marketing management in Africa Marketing of Health Services Health Services Administration Medical care / Africa / Marketing Health services administration / Africa |
| title | Health service marketing management in Africa |
| title_auth | Health service marketing management in Africa |
| title_exact_search | Health service marketing management in Africa |
| title_exact_search_txtP | Health service marketing management in Africa |
| title_full | Health service marketing management in Africa edited by Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, and Lydia Aziato |
| title_fullStr | Health service marketing management in Africa edited by Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, and Lydia Aziato |
| title_full_unstemmed | Health service marketing management in Africa edited by Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, and Lydia Aziato |
| title_short | Health service marketing management in Africa |
| title_sort | health service marketing management in africa |
| topic | Marketing of Health Services Health Services Administration Medical care / Africa / Marketing Health services administration / Africa |
| topic_facet | Marketing of Health Services Health Services Administration Medical care / Africa / Marketing Health services administration / Africa |
| url | https://www.taylorfrancis.com/books/9780429400858 |
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