Authorship as promotional discourse in the screen industries: selling genius
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship i...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge studies in media and cultural industries
Routledge studies in media and cultural industries 6 |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion |
| Beschreibung: | 1 online resource (xii, 196 pages) illustrations |
| ISBN: | 9780429340956 0429340958 9781000074635 1000074633 9781000074659 100007465X 9781000074642 1000074641 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047007443 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429340956 |9 978-0-429-34095-6 | ||
| 020 | |a 0429340958 |9 0-429-34095-8 | ||
| 020 | |a 9781000074635 |9 978-1-00-007463-5 | ||
| 020 | |a 1000074633 |9 1-00-007463-3 | ||
| 020 | |a 9781000074659 |9 978-1-00-007465-9 | ||
| 020 | |a 100007465X |9 1-00-007465-X | ||
| 020 | |a 9781000074642 |9 978-1-00-007464-2 | ||
| 020 | |a 1000074641 |9 1-00-007464-1 | ||
| 035 | |a (ZDB-7-TFC)9780429340956 | ||
| 035 | |a (DE-599)BVBBV047007443 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 302.23 |2 23 | |
| 100 | 1 | |a Hadas, Leora |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Authorship as promotional discourse in the screen industries |b selling genius |c Leora Hadas |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2020 | |
| 300 | |a 1 online resource (xii, 196 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in media and cultural industries | |
| 490 | 0 | |a Routledge studies in media and cultural industries |v 6 | |
| 520 | |a This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion | ||
| 650 | 4 | |a Authorship / Marketing | |
| 650 | 4 | |a Mass media / Marketing | |
| 650 | 4 | |a Mass media and culture | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9780429340956 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032414980 | ||
Datensatz im Suchindex
| _version_ | 1804181960594030592 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hadas, Leora |
| author_facet | Hadas, Leora |
| author_role | aut |
| author_sort | Hadas, Leora |
| author_variant | l h lh |
| building | Verbundindex |
| bvnumber | BV047007443 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780429340956 (DE-599)BVBBV047007443 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02525nmm a2200433zc 4500</leader><controlfield tag="001">BV047007443</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429340956</subfield><subfield code="9">978-0-429-34095-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0429340958</subfield><subfield code="9">0-429-34095-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000074635</subfield><subfield code="9">978-1-00-007463-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000074633</subfield><subfield code="9">1-00-007463-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000074659</subfield><subfield code="9">978-1-00-007465-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">100007465X</subfield><subfield code="9">1-00-007465-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000074642</subfield><subfield code="9">978-1-00-007464-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000074641</subfield><subfield code="9">1-00-007464-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780429340956</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047007443</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.23</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hadas, Leora</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Authorship as promotional discourse in the screen industries</subfield><subfield code="b">selling genius</subfield><subfield code="c">Leora Hadas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xii, 196 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in media and cultural industries</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in media and cultural industries</subfield><subfield code="v">6</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Authorship / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media and culture</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9780429340956</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032414980</subfield></datafield></record></collection> |
| id | DE-604.BV047007443 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:04Z |
| indexdate | 2024-07-10T08:59:57Z |
| institution | BVB |
| isbn | 9780429340956 0429340958 9781000074635 1000074633 9781000074659 100007465X 9781000074642 1000074641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414980 |
| open_access_boolean | |
| physical | 1 online resource (xii, 196 pages) illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge studies in media and cultural industries |
| spelling | Hadas, Leora Verfasser aut Authorship as promotional discourse in the screen industries selling genius Leora Hadas London Routledge, Taylor & Francis Group 2020 1 online resource (xii, 196 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge studies in media and cultural industries Routledge studies in media and cultural industries 6 This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion Authorship / Marketing Mass media / Marketing Mass media and culture https://www.taylorfrancis.com/books/9780429340956 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Hadas, Leora Authorship as promotional discourse in the screen industries selling genius Authorship / Marketing Mass media / Marketing Mass media and culture |
| title | Authorship as promotional discourse in the screen industries selling genius |
| title_auth | Authorship as promotional discourse in the screen industries selling genius |
| title_exact_search | Authorship as promotional discourse in the screen industries selling genius |
| title_exact_search_txtP | Authorship as promotional discourse in the screen industries selling genius |
| title_full | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_fullStr | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_full_unstemmed | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_short | Authorship as promotional discourse in the screen industries |
| title_sort | authorship as promotional discourse in the screen industries selling genius |
| title_sub | selling genius |
| topic | Authorship / Marketing Mass media / Marketing Mass media and culture |
| topic_facet | Authorship / Marketing Mass media / Marketing Mass media and culture |
| url | https://www.taylorfrancis.com/books/9780429340956 |
| work_keys_str_mv | AT hadasleora authorshipaspromotionaldiscourseinthescreenindustriessellinggenius |