Big data, political campaigning and the law: democracy and privacy in the age of micro-targeting
In this multidisciplinary book, experts from around the globe examine how data-driven political campaigning works, what challenges it poses for personal privacy and democracy, and how emerging practices should be regulated. The rise of big data analytics in the political process has triggered offici...
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Weitere Verfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Abingdon, Oxon
Routledge
[2020]
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Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | In this multidisciplinary book, experts from around the globe examine how data-driven political campaigning works, what challenges it poses for personal privacy and democracy, and how emerging practices should be regulated. The rise of big data analytics in the political process has triggered official investigations in many countries around the world, and become the subject of broad and intense debate. Political parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on their demographic attributes. Political micro-targeting has become a major factor in modern campaigning, because of its potential to influence opinions, to mobilise supporters and to get out votes. The book explores the legal, philosophical and political dimensions of big data analytics in the electoral process. It demonstrates that the unregulated use of big personal data for political purposes not only infringes voters' privacy rights, but also has the potential to jeopardise the future of the democratic process, and proposes reforms to address the key regulatory and ethical questions arising from the mining, use and storage of massive amounts of voter data. Providing an interdisciplinary assessment of the use and regulation of big data in the political process, this book will appeal to scholars from law, political science, political philosophy and media studies, policy makers and anyone who cares about democracy in the age of data-driven political campaigning |
Beschreibung: | Description based on print version record |
Beschreibung: | 1 online resource (xii, 246 pages.) |
ISBN: | 9780429288654 0429288654 |
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spelling | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting edited by Normann Witzleb, Moira Paterson and Janice Richardson Abingdon, Oxon Routledge [2020] 1 online resource (xii, 246 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record In this multidisciplinary book, experts from around the globe examine how data-driven political campaigning works, what challenges it poses for personal privacy and democracy, and how emerging practices should be regulated. The rise of big data analytics in the political process has triggered official investigations in many countries around the world, and become the subject of broad and intense debate. Political parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on their demographic attributes. Political micro-targeting has become a major factor in modern campaigning, because of its potential to influence opinions, to mobilise supporters and to get out votes. The book explores the legal, philosophical and political dimensions of big data analytics in the electoral process. It demonstrates that the unregulated use of big personal data for political purposes not only infringes voters' privacy rights, but also has the potential to jeopardise the future of the democratic process, and proposes reforms to address the key regulatory and ethical questions arising from the mining, use and storage of massive amounts of voter data. Providing an interdisciplinary assessment of the use and regulation of big data in the political process, this book will appeal to scholars from law, political science, political philosophy and media studies, policy makers and anyone who cares about democracy in the age of data-driven political campaigning Data protection / Law and legislation Big data / Political aspects Internet marketing / Political aspects Social media / Political aspects Witzleb, Normann edt Paterson, Moira edt Richardson, Janice 1961- (DE-588)139319352 edt https://www.taylorfrancis.com/books/9780429288654 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting Data protection / Law and legislation Big data / Political aspects Internet marketing / Political aspects Social media / Political aspects |
title | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting |
title_auth | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting |
title_exact_search | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting |
title_exact_search_txtP | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting |
title_full | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting edited by Normann Witzleb, Moira Paterson and Janice Richardson |
title_fullStr | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting edited by Normann Witzleb, Moira Paterson and Janice Richardson |
title_full_unstemmed | Big data, political campaigning and the law democracy and privacy in the age of micro-targeting edited by Normann Witzleb, Moira Paterson and Janice Richardson |
title_short | Big data, political campaigning and the law |
title_sort | big data political campaigning and the law democracy and privacy in the age of micro targeting |
title_sub | democracy and privacy in the age of micro-targeting |
topic | Data protection / Law and legislation Big data / Political aspects Internet marketing / Political aspects Social media / Political aspects |
topic_facet | Data protection / Law and legislation Big data / Political aspects Internet marketing / Political aspects Social media / Political aspects |
url | https://www.taylorfrancis.com/books/9780429288654 |
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