APA (7th ed.) Citation

Kostelijk, E., & Alsem, K. J. (2020). Brand positioning: Connecting marketing strategy and communications. Routledge. https://doi.org/10.4324/9780429285820

Chicago Style (17th ed.) Citation

Kostelijk, Erik, and K. J. Alsem. Brand Positioning: Connecting Marketing Strategy and Communications. Abingdon, Oxon: Routledge, 2020. https://doi.org/10.4324/9780429285820.

MLA (9th ed.) Citation

Kostelijk, Erik, and K. J. Alsem. Brand Positioning: Connecting Marketing Strategy and Communications. Routledge, 2020. https://doi.org/10.4324/9780429285820.