Strategic communication for startups and entrepreneurs in China:
"This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton Park, Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Routledge insights in public relations research
|
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429274268 0429274262 9781000028140 1000028143 9781000028133 1000028135 9781000028126 1000028127 |
Internformat
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Datensatz im Suchindex
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| author | Men, Linjuan Rita Ji, Yi Grace Chen, Zifei |
| author_facet | Men, Linjuan Rita Ji, Yi Grace Chen, Zifei |
| author_role | aut aut aut |
| author_sort | Men, Linjuan Rita |
| author_variant | l r m lr lrm y g j yg ygj z c zc |
| building | Verbundindex |
| bvnumber | BV047006517 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780429274268 (DE-599)BVBBV047006517 |
| dewey-full | 659.20951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20951 |
| dewey-search | 659.20951 |
| dewey-sort | 3659.20951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047006517 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:03Z |
| indexdate | 2024-07-10T08:59:56Z |
| institution | BVB |
| isbn | 9780429274268 0429274262 9781000028140 1000028143 9781000028133 1000028135 9781000028126 1000028127 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032414054 |
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| physical | 1 online resource |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge insights in public relations research |
| spelling | Men, Linjuan Rita Verfasser aut Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen Milton Park, Abingdon, Oxon Routledge 2020 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge insights in public relations research "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- Business communication / China Public relations / China Ji, Yi Grace aut Chen, Zifei aut https://www.taylorfrancis.com/books/9780429274268 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Men, Linjuan Rita Ji, Yi Grace Chen, Zifei Strategic communication for startups and entrepreneurs in China Business communication / China Public relations / China |
| title | Strategic communication for startups and entrepreneurs in China |
| title_auth | Strategic communication for startups and entrepreneurs in China |
| title_exact_search | Strategic communication for startups and entrepreneurs in China |
| title_exact_search_txtP | Strategic communication for startups and entrepreneurs in China |
| title_full | Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen |
| title_fullStr | Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen |
| title_full_unstemmed | Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen |
| title_short | Strategic communication for startups and entrepreneurs in China |
| title_sort | strategic communication for startups and entrepreneurs in china |
| topic | Business communication / China Public relations / China |
| topic_facet | Business communication / China Public relations / China |
| url | https://www.taylorfrancis.com/books/9780429274268 |
| work_keys_str_mv | AT menlinjuanrita strategiccommunicationforstartupsandentrepreneursinchina AT jiyigrace strategiccommunicationforstartupsandentrepreneursinchina AT chenzifei strategiccommunicationforstartupsandentrepreneursinchina |