Strategic corporate social responsibility in Malaysia:

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategie...

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Bibliographic Details
Other Authors: Muhamad, Rusnah (Editor), Salleh, Noor Akma Mohd (Editor)
Format: Electronic eBook
Language:English
Published: London Routledge 2019
Edition:First edition
Series:Routledge research in sustainability and business
Routledge research in sustainability and business
Subjects:
Online Access:Volltext
Summary:To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.
Physical Description:1 online resource
ISBN:9780429057182
0429057180
9780429615917
0429615914
9780429613494
0429613490
9780429614705
0429614705

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