The global sport economy: contemporary issues
"This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports eco...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
|
| Schriftenreihe: | Routledge research in sport business and management
Routledge research in sport business and management |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance"-- |
| Beschreibung: | 1 online resource |
| ISBN: | 9780429055034 042905503X 9780429619731 0429619731 9780429617584 0429617585 9780429621888 0429621884 |
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| format | Electronic eBook |
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| id | DE-604.BV047005790 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:55Z |
| institution | BVB |
| isbn | 9780429055034 042905503X 9780429619731 0429619731 9780429617584 0429617585 9780429621888 0429621884 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032413327 |
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| physical | 1 online resource |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge research in sport business and management |
| spelling | The global sport economy contemporary issues edited by Michel Desbordes, Pascal Aymar and Christopher Hautbois Abingdon, Oxon Routledge 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Routledge research in sport business and management "This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance"-- Sports / Economic aspects Sports administration Desbordes, Michel edt Aymar, Pascal edt Hautbois, Christopher edt https://www.taylorfrancis.com/books/9780429055034 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | The global sport economy contemporary issues Sports / Economic aspects Sports administration |
| title | The global sport economy contemporary issues |
| title_auth | The global sport economy contemporary issues |
| title_exact_search | The global sport economy contemporary issues |
| title_exact_search_txtP | The global sport economy contemporary issues |
| title_full | The global sport economy contemporary issues edited by Michel Desbordes, Pascal Aymar and Christopher Hautbois |
| title_fullStr | The global sport economy contemporary issues edited by Michel Desbordes, Pascal Aymar and Christopher Hautbois |
| title_full_unstemmed | The global sport economy contemporary issues edited by Michel Desbordes, Pascal Aymar and Christopher Hautbois |
| title_short | The global sport economy |
| title_sort | the global sport economy contemporary issues |
| title_sub | contemporary issues |
| topic | Sports / Economic aspects Sports administration |
| topic_facet | Sports / Economic aspects Sports administration |
| url | https://www.taylorfrancis.com/books/9780429055034 |
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