Brand beauty unleashed: the value of aesthetics in marketing
"This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
| Zusammenfassung: | "This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neuroscience. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognised authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behaviour, branding, and neuromarketing an exciting new perspective on this intangible asset"-- |
| Beschreibung: | 1 online resource (xx, 189 pages) color illustrations |
| ISBN: | 9780429025495 0429025491 9780429657894 0429657897 9780429655456 0429655452 9780429653018 0429653018 |
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| 520 | |a "This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neuroscience. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognised authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behaviour, branding, and neuromarketing an exciting new perspective on this intangible asset"-- | ||
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Datensatz im Suchindex
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| author | Álvarez del Blanco, Roberto |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:54Z |
| institution | BVB |
| isbn | 9780429025495 0429025491 9780429657894 0429657897 9780429655456 0429655452 9780429653018 0429653018 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032413017 |
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| physical | 1 online resource (xx, 189 pages) color illustrations |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
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| spelling | Álvarez del Blanco, Roberto Verfasser aut Brand beauty unleashed the value of aesthetics in marketing Roberto M. Álvarez del Blanco Abingdon, Oxon Routledge 2020 © 2020 1 online resource (xx, 189 pages) color illustrations txt rdacontent c rdamedia cr rdacarrier "This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neuroscience. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognised authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behaviour, branding, and neuromarketing an exciting new perspective on this intangible asset"-- Branding (Marketing) Manufactures Aesthetics / Psychological aspects https://www.taylorfrancis.com/books/9780429025495 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Álvarez del Blanco, Roberto Brand beauty unleashed the value of aesthetics in marketing Branding (Marketing) Manufactures Aesthetics / Psychological aspects |
| title | Brand beauty unleashed the value of aesthetics in marketing |
| title_auth | Brand beauty unleashed the value of aesthetics in marketing |
| title_exact_search | Brand beauty unleashed the value of aesthetics in marketing |
| title_exact_search_txtP | Brand beauty unleashed the value of aesthetics in marketing |
| title_full | Brand beauty unleashed the value of aesthetics in marketing Roberto M. Álvarez del Blanco |
| title_fullStr | Brand beauty unleashed the value of aesthetics in marketing Roberto M. Álvarez del Blanco |
| title_full_unstemmed | Brand beauty unleashed the value of aesthetics in marketing Roberto M. Álvarez del Blanco |
| title_short | Brand beauty unleashed |
| title_sort | brand beauty unleashed the value of aesthetics in marketing |
| title_sub | the value of aesthetics in marketing |
| topic | Branding (Marketing) Manufactures Aesthetics / Psychological aspects |
| topic_facet | Branding (Marketing) Manufactures Aesthetics / Psychological aspects |
| url | https://www.taylorfrancis.com/books/9780429025495 |
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