The history of the Vespa: an Italian miracle

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical...

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Bibliographic Details
Main Author: Rapini, Andrea (Author)
Format: Electronic eBook
Language:English
Published: New York Routledge 2019
Series:Routledge studies in cultural history
Routledge studies in cultural history
Subjects:
Online Access:Volltext
Summary:Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space
Physical Description:1 online resource (xi, 134 pages)
ISBN:9780429022609
0429022603
9780429666209
0429666209
9780429663482
042966348X
9780429660764
0429660766

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