Strategic digital transformation: a results-driven approach
"Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and internet-connected devices has transfor...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
|
| Schriftenreihe: | Business and digital transformation
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and internet-connected devices has transformed the way we live, learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities, and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition"-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (ix, 215 pages.) |
| ISBN: | 9780429671869 0429671865 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:01Z |
| indexdate | 2024-07-10T08:59:54Z |
| institution | BVB |
| isbn | 9780429671869 0429671865 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032412854 |
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| physical | 1 online resource (ix, 215 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
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| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Business and digital transformation |
| spelling | Strategic digital transformation a results-driven approach edited by Alex Fenton, Gordon Fletcher and Marie Griffiths Abingdon, Oxon Routledge 2020 © 2020 1 online resource (ix, 215 pages.) txt rdacontent c rdamedia cr rdacarrier Business and digital transformation Description based on print version record "Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and internet-connected devices has transformed the way we live, learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities, and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition"-- Business enterprises / Technological innovations Strategic planning Organizational change Fenton, Alex edt Fletcher, Gordon edt Griffiths, Marie edt https://www.taylorfrancis.com/books/9780429020469 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Strategic digital transformation a results-driven approach Business enterprises / Technological innovations Strategic planning Organizational change |
| title | Strategic digital transformation a results-driven approach |
| title_auth | Strategic digital transformation a results-driven approach |
| title_exact_search | Strategic digital transformation a results-driven approach |
| title_exact_search_txtP | Strategic digital transformation a results-driven approach |
| title_full | Strategic digital transformation a results-driven approach edited by Alex Fenton, Gordon Fletcher and Marie Griffiths |
| title_fullStr | Strategic digital transformation a results-driven approach edited by Alex Fenton, Gordon Fletcher and Marie Griffiths |
| title_full_unstemmed | Strategic digital transformation a results-driven approach edited by Alex Fenton, Gordon Fletcher and Marie Griffiths |
| title_short | Strategic digital transformation |
| title_sort | strategic digital transformation a results driven approach |
| title_sub | a results-driven approach |
| topic | Business enterprises / Technological innovations Strategic planning Organizational change |
| topic_facet | Business enterprises / Technological innovations Strategic planning Organizational change |
| url | https://www.taylorfrancis.com/books/9780429020469 |
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