Adolescents, family and consumer behaviour: a behavioural study of adolescents in Indian urban families
Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, change...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
|
| Schriftenreihe: | Routledge focus on business and management
Routledge focus on business and management |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management |
| Beschreibung: | 1 online resource (ix, 190 pages) |
| ISBN: | 9781000029390 1000029395 9780367810276 0367810271 9781000029499 1000029492 9781000029437 1000029433 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34208350954 |
| dewey-search | 658.8/34208350954 |
| dewey-sort | 3658.8 1134208350954 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047005103 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:58:00Z |
| indexdate | 2024-07-10T08:59:53Z |
| institution | BVB |
| isbn | 9781000029390 1000029395 9780367810276 0367810271 9781000029499 1000029492 9781000029437 1000029433 |
| language | English |
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| publishDate | 2020 |
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| publisher | Routledge |
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| spelling | Kaur, Harleen Verfasser (DE-588)120313732X aut Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families Dr Harleen Kaur and Dr Chandan Deep Singh New York, NY Routledge 2020 © 2020 1 online resource (ix, 190 pages) txt rdacontent c rdamedia cr rdacarrier Routledge focus on business and management Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management Young consumers / India Teenage consumers / India Families / India / Decision making Singh, Chandan Deep 1987- (DE-588)1203136978 aut https://www.taylorfrancis.com/books/9780367810276 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Kaur, Harleen Singh, Chandan Deep 1987- Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families Young consumers / India Teenage consumers / India Families / India / Decision making |
| title | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families |
| title_auth | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families |
| title_exact_search | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families |
| title_exact_search_txtP | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families |
| title_full | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families Dr Harleen Kaur and Dr Chandan Deep Singh |
| title_fullStr | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families Dr Harleen Kaur and Dr Chandan Deep Singh |
| title_full_unstemmed | Adolescents, family and consumer behaviour a behavioural study of adolescents in Indian urban families Dr Harleen Kaur and Dr Chandan Deep Singh |
| title_short | Adolescents, family and consumer behaviour |
| title_sort | adolescents family and consumer behaviour a behavioural study of adolescents in indian urban families |
| title_sub | a behavioural study of adolescents in Indian urban families |
| topic | Young consumers / India Teenage consumers / India Families / India / Decision making |
| topic_facet | Young consumers / India Teenage consumers / India Families / India / Decision making |
| url | https://www.taylorfrancis.com/books/9780367810276 |
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