Marketing strategy for the creative and cultural industries:
"Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge, Taylor & Francis Group
2021
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Discovering the creative industries
|
| Schlagworte: | |
| Zusammenfassung: | "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | vii, 324 Seiten |
| ISBN: | 9780367419769 9780367419776 |
Internformat
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| 245 | 1 | 0 | |a Marketing strategy for the creative and cultural industries |c Bonita M. Kolb |
| 250 | |a Second edition | ||
| 264 | 1 | |a London ; New York, NY |b Routledge, Taylor & Francis Group |c 2021 | |
| 300 | |a vii, 324 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Discovering the creative industries | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- | |
| 653 | 0 | |a Arts / Marketing | |
| 653 | 0 | |a Performing arts / Marketing | |
| 653 | 0 | |a Cultural industries / Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-367-81707-7 |
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Datensatz im Suchindex
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| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| discipline_str_mv | Kunstgeschichte Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV046994860 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:54:27Z |
| indexdate | 2024-07-10T08:59:37Z |
| institution | BVB |
| isbn | 9780367419769 9780367419776 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032402654 |
| oclc_num | 1183973272 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1050 |
| owner_facet | DE-19 DE-BY-UBM DE-1050 |
| physical | vii, 324 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Discovering the creative industries |
| spelling | Kolb, Bonita M. Verfasser (DE-588)1127784455 aut Marketing strategy for the creative and cultural industries Bonita M. Kolb Second edition London ; New York, NY Routledge, Taylor & Francis Group 2021 vii, 324 Seiten txt rdacontent n rdamedia nc rdacarrier Discovering the creative industries Includes bibliographical references and index "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- Arts / Marketing Performing arts / Marketing Cultural industries / Management Erscheint auch als Online-Ausgabe 978-0-367-81707-7 |
| spellingShingle | Kolb, Bonita M. Marketing strategy for the creative and cultural industries |
| title | Marketing strategy for the creative and cultural industries |
| title_auth | Marketing strategy for the creative and cultural industries |
| title_exact_search | Marketing strategy for the creative and cultural industries |
| title_exact_search_txtP | Marketing strategy for the creative and cultural industries |
| title_full | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_fullStr | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_full_unstemmed | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_short | Marketing strategy for the creative and cultural industries |
| title_sort | marketing strategy for the creative and cultural industries |
| work_keys_str_mv | AT kolbbonitam marketingstrategyforthecreativeandculturalindustries |