Gamification marketing for dummies:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons
[2020]
|
| Series: | for dummies
|
| Subjects: | |
| Item Description: | Description based upon print version of record Considering what the research is telling you |
| Physical Description: | X, 282 Seiten Illustrationen |
| ISBN: | 9781119663973 |
Staff View
MARC
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| 020 | |a 9781119663973 |c Pb.. £ 21.99 |9 978-1-119-66397-3 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Chishti, Zarrar |e Verfasser |0 (DE-588)1223884341 |4 aut | |
| 245 | 1 | 0 | |a Gamification marketing for dummies |c by Zarrar Chishti |
| 264 | 1 | |a Hoboken, NJ |b John Wiley & Sons |c [2020] | |
| 300 | |a X, 282 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a for dummies | |
| 500 | |a Description based upon print version of record | ||
| 500 | |a Considering what the research is telling you | ||
| 505 | 8 | |a Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Introducing Gamification Marketing -- Chapter 1 Gamifying Your Marketing Strategy -- Seeing What Gamification Can Do in Marketing -- Understanding gamification -- Gamifying your marketing -- Looking at some examples of gamification -- Understanding How Gamification Differs from Other Online Marketing Tactics -- Looking at the advantages of gamification | |
| 505 | 8 | |a Taking your current user experience to the next level -- Stepping Up Your Current Marketing -- Chapter 2 Getting to Know Gamification Models -- Exploring Your Options -- Discovering game types -- Creating the Perfect Gamification Campaign Settings -- Choosing the right game for your audience -- Determining duration and frequency -- Avoiding the Big Mistakes -- Depending on desktop -- Going rogue -- Complicating the gameplay -- Creating too many rewards -- Misusing game mechanics -- Banking on virality -- Creating a campaign that can't be played at work | |
| 505 | 8 | |a Assuming your audience will understand games -- Part 2 Beginning Your Gamification Marketing Quest -- Chapter 3 Identifying Your Target Audience -- Defining Your Audience -- Throwing out everything you think you know about your audience -- Conducting research to find your audience -- Taking a Closer Look at Your Current Customer Base -- Establishing existing data points -- Tailoring for B2B -- Mining Your Social Media Accounts -- Identifying key data points -- Tracking unique metrics from each platform -- Choosing meaningful social media data versus vanity metrics | |
| 505 | 8 | |a Chapter 4 Increasing Engagement in Your Campaign -- Establishing User Rewards and Achievements -- Rewarding your players -- Creating loyalty -- Encouraging Sharing among Your Audience -- Using a unique hashtag -- Providing more than just a link to share -- Chapter 5 Budgeting Your Development -- Setting Your Budget -- Estimating the costs -- Aligning your budget with your goals -- Anticipating risks -- Gathering Your Team -- Accounting for your gamification model -- Outsourcing talent -- Chapter 6 Getting to Know the Technology -- Choosing a Foundation for Your Campaign -- Building in HTML5 | |
| 505 | 8 | |a Recognizing the downsides of building an app -- Keeping Up the Communications -- Checking your email deliverability -- Making sure your emails don't end up in the spam folder -- Continuing with your campaign -- Complying with the General Data Protection Regulation -- Considering Testing Issues -- Looking at testing methods -- Checking on browsers -- Part 3 Executing Your Gamification Plan -- Chapter 7 Making Your Game a Reality -- Choosing the Perfect Gamification Model for You -- Determining Your Target Market -- Conducting your own audience research | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Internet marketing | |
| 653 | 0 | |a Gamification | |
| 653 | 6 | |a Electronic books | |
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| 689 | 0 | 1 | |a Gamification |0 (DE-588)1082245879 |D s |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-119-66398-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-119-66399-7 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032362897 | ||
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| author | Chishti, Zarrar |
| author_GND | (DE-588)1223884341 |
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| contents | Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Introducing Gamification Marketing -- Chapter 1 Gamifying Your Marketing Strategy -- Seeing What Gamification Can Do in Marketing -- Understanding gamification -- Gamifying your marketing -- Looking at some examples of gamification -- Understanding How Gamification Differs from Other Online Marketing Tactics -- Looking at the advantages of gamification Taking your current user experience to the next level -- Stepping Up Your Current Marketing -- Chapter 2 Getting to Know Gamification Models -- Exploring Your Options -- Discovering game types -- Creating the Perfect Gamification Campaign Settings -- Choosing the right game for your audience -- Determining duration and frequency -- Avoiding the Big Mistakes -- Depending on desktop -- Going rogue -- Complicating the gameplay -- Creating too many rewards -- Misusing game mechanics -- Banking on virality -- Creating a campaign that can't be played at work Assuming your audience will understand games -- Part 2 Beginning Your Gamification Marketing Quest -- Chapter 3 Identifying Your Target Audience -- Defining Your Audience -- Throwing out everything you think you know about your audience -- Conducting research to find your audience -- Taking a Closer Look at Your Current Customer Base -- Establishing existing data points -- Tailoring for B2B -- Mining Your Social Media Accounts -- Identifying key data points -- Tracking unique metrics from each platform -- Choosing meaningful social media data versus vanity metrics Chapter 4 Increasing Engagement in Your Campaign -- Establishing User Rewards and Achievements -- Rewarding your players -- Creating loyalty -- Encouraging Sharing among Your Audience -- Using a unique hashtag -- Providing more than just a link to share -- Chapter 5 Budgeting Your Development -- Setting Your Budget -- Estimating the costs -- Aligning your budget with your goals -- Anticipating risks -- Gathering Your Team -- Accounting for your gamification model -- Outsourcing talent -- Chapter 6 Getting to Know the Technology -- Choosing a Foundation for Your Campaign -- Building in HTML5 Recognizing the downsides of building an app -- Keeping Up the Communications -- Checking your email deliverability -- Making sure your emails don't end up in the spam folder -- Continuing with your campaign -- Complying with the General Data Protection Regulation -- Considering Testing Issues -- Looking at testing methods -- Checking on browsers -- Part 3 Executing Your Gamification Plan -- Chapter 7 Making Your Game a Reality -- Choosing the Perfect Gamification Model for You -- Determining Your Target Market -- Conducting your own audience research |
| ctrlnum | (OCoLC)1227478598 (DE-599)BVBBV046954455 |
| format | Book |
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| id | DE-604.BV046954455 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:42:19Z |
| indexdate | 2024-07-10T08:58:30Z |
| institution | BVB |
| isbn | 9781119663973 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032362897 |
| oclc_num | 1227478598 |
| open_access_boolean | |
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| owner_facet | DE-706 DE-19 DE-BY-UBM |
| physical | X, 282 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | John Wiley & Sons |
| record_format | marc |
| series2 | for dummies |
| spelling | Chishti, Zarrar Verfasser (DE-588)1223884341 aut Gamification marketing for dummies by Zarrar Chishti Hoboken, NJ John Wiley & Sons [2020] X, 282 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier for dummies Description based upon print version of record Considering what the research is telling you Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Introducing Gamification Marketing -- Chapter 1 Gamifying Your Marketing Strategy -- Seeing What Gamification Can Do in Marketing -- Understanding gamification -- Gamifying your marketing -- Looking at some examples of gamification -- Understanding How Gamification Differs from Other Online Marketing Tactics -- Looking at the advantages of gamification Taking your current user experience to the next level -- Stepping Up Your Current Marketing -- Chapter 2 Getting to Know Gamification Models -- Exploring Your Options -- Discovering game types -- Creating the Perfect Gamification Campaign Settings -- Choosing the right game for your audience -- Determining duration and frequency -- Avoiding the Big Mistakes -- Depending on desktop -- Going rogue -- Complicating the gameplay -- Creating too many rewards -- Misusing game mechanics -- Banking on virality -- Creating a campaign that can't be played at work Assuming your audience will understand games -- Part 2 Beginning Your Gamification Marketing Quest -- Chapter 3 Identifying Your Target Audience -- Defining Your Audience -- Throwing out everything you think you know about your audience -- Conducting research to find your audience -- Taking a Closer Look at Your Current Customer Base -- Establishing existing data points -- Tailoring for B2B -- Mining Your Social Media Accounts -- Identifying key data points -- Tracking unique metrics from each platform -- Choosing meaningful social media data versus vanity metrics Chapter 4 Increasing Engagement in Your Campaign -- Establishing User Rewards and Achievements -- Rewarding your players -- Creating loyalty -- Encouraging Sharing among Your Audience -- Using a unique hashtag -- Providing more than just a link to share -- Chapter 5 Budgeting Your Development -- Setting Your Budget -- Estimating the costs -- Aligning your budget with your goals -- Anticipating risks -- Gathering Your Team -- Accounting for your gamification model -- Outsourcing talent -- Chapter 6 Getting to Know the Technology -- Choosing a Foundation for Your Campaign -- Building in HTML5 Recognizing the downsides of building an app -- Keeping Up the Communications -- Checking your email deliverability -- Making sure your emails don't end up in the spam folder -- Continuing with your campaign -- Complying with the General Data Protection Regulation -- Considering Testing Issues -- Looking at testing methods -- Checking on browsers -- Part 3 Executing Your Gamification Plan -- Chapter 7 Making Your Game a Reality -- Choosing the Perfect Gamification Model for You -- Determining Your Target Market -- Conducting your own audience research Gamification (DE-588)1082245879 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Internet marketing Gamification Electronic books Marketing (DE-588)4037589-4 s Gamification (DE-588)1082245879 s DE-604 Erscheint auch als Online-Ausgabe 978-1-119-66398-0 Erscheint auch als Online-Ausgabe 978-1-119-66399-7 |
| spellingShingle | Chishti, Zarrar Gamification marketing for dummies Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Introducing Gamification Marketing -- Chapter 1 Gamifying Your Marketing Strategy -- Seeing What Gamification Can Do in Marketing -- Understanding gamification -- Gamifying your marketing -- Looking at some examples of gamification -- Understanding How Gamification Differs from Other Online Marketing Tactics -- Looking at the advantages of gamification Taking your current user experience to the next level -- Stepping Up Your Current Marketing -- Chapter 2 Getting to Know Gamification Models -- Exploring Your Options -- Discovering game types -- Creating the Perfect Gamification Campaign Settings -- Choosing the right game for your audience -- Determining duration and frequency -- Avoiding the Big Mistakes -- Depending on desktop -- Going rogue -- Complicating the gameplay -- Creating too many rewards -- Misusing game mechanics -- Banking on virality -- Creating a campaign that can't be played at work Assuming your audience will understand games -- Part 2 Beginning Your Gamification Marketing Quest -- Chapter 3 Identifying Your Target Audience -- Defining Your Audience -- Throwing out everything you think you know about your audience -- Conducting research to find your audience -- Taking a Closer Look at Your Current Customer Base -- Establishing existing data points -- Tailoring for B2B -- Mining Your Social Media Accounts -- Identifying key data points -- Tracking unique metrics from each platform -- Choosing meaningful social media data versus vanity metrics Chapter 4 Increasing Engagement in Your Campaign -- Establishing User Rewards and Achievements -- Rewarding your players -- Creating loyalty -- Encouraging Sharing among Your Audience -- Using a unique hashtag -- Providing more than just a link to share -- Chapter 5 Budgeting Your Development -- Setting Your Budget -- Estimating the costs -- Aligning your budget with your goals -- Anticipating risks -- Gathering Your Team -- Accounting for your gamification model -- Outsourcing talent -- Chapter 6 Getting to Know the Technology -- Choosing a Foundation for Your Campaign -- Building in HTML5 Recognizing the downsides of building an app -- Keeping Up the Communications -- Checking your email deliverability -- Making sure your emails don't end up in the spam folder -- Continuing with your campaign -- Complying with the General Data Protection Regulation -- Considering Testing Issues -- Looking at testing methods -- Checking on browsers -- Part 3 Executing Your Gamification Plan -- Chapter 7 Making Your Game a Reality -- Choosing the Perfect Gamification Model for You -- Determining Your Target Market -- Conducting your own audience research Gamification (DE-588)1082245879 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)1082245879 (DE-588)4037589-4 |
| title | Gamification marketing for dummies |
| title_auth | Gamification marketing for dummies |
| title_exact_search | Gamification marketing for dummies |
| title_exact_search_txtP | Gamification marketing for dummies |
| title_full | Gamification marketing for dummies by Zarrar Chishti |
| title_fullStr | Gamification marketing for dummies by Zarrar Chishti |
| title_full_unstemmed | Gamification marketing for dummies by Zarrar Chishti |
| title_short | Gamification marketing for dummies |
| title_sort | gamification marketing for dummies |
| topic | Gamification (DE-588)1082245879 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gamification Marketing |
| work_keys_str_mv | AT chishtizarrar gamificationmarketingfordummies |