Holdings: Defining, measuring and managing consumer experiences

Defining, measuring and managing consumer experiences:

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Bibliographic Details
Main Author:	Sorrentino, Annarita (Author)
Format:	Book
Language:	English
Published:	London ; New York Routledge 2020 Torino G. Giappichelli Editore
Edition:	1st published
Series:	Routledge-Giappichelli studies in business and management
Subjects:	Neuromarketing Verbraucherverhalten
Online Access:	Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis
Item Description:	Joint ed. - Bound. - Includes bibliographical references
Physical Description:	XIV, 105 Seiten Illustrationen, Diagramme 24 cm
ISBN:	9780367479374 9788892131972

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adam_text	CONTENTS PAGE LIST OFFIGURES AND TABLES IX INTRODUCTION XI 1. FROM BEHAVIOURS TO EXPERIENCES 1.1. CONSUMER BEHAVIOURS 1 1.1.1. FACTORS INFLUENCING BEHAVIOURAL CHOICES 2 1.1.2. THE POST-MODERN CONSUMPTION PARADIGMS 3 1.1.3. THE LINEAR CONSUMER JOURNEY 5 1.2. SATISFACTION, VALUE AND EXPERIENCE 7 1.2.1. AN EXPERIENTIAL PERSPECTIVE ON VALUE CREATION 10 1.3. THE CIRCULAR CONSUMER JOURNEY 13 1.3.1. THE ROLE OF EMOTIONS 17 1.3.2. TOWARDS MEMORABLE EXPERIENCES 18 2. ECCLECTIC APPROACHES TO MEASURE CONSUMER * RESPONSES 2.1 UNDERSTANDING BEHAVIOURAL BIAS 21 2.1.1. THE BEHAVIOURAL LAYER 21 2.1.2. THE DECLARED LAYER 23 2.1.3. THE PERCEIVED LAYER 24 2.2. USING BIG DATA TO UNDERSTAND WHAT PEOPLE DO 26 2.3. THE SURVEY AS TOOL TO MEASURE WHAT PEOPLE SAY 27 2.4. NEUROMARKETING TO CAPTURE WHAT PEOPLE FEEL: SETTING THE SCENE (FOR CHAPTER 3) 28 3. NEUROMARKETING TO DISCOVER THE SMALL INSIGHTS 3.1. MARKETING AND NEUROSCIENCE 33 3.2. CONSUMER NEUROSCIENCE AND CONSUMER THEORY 35 3.3. APPLICATIONS OF CONSUMER NEUROSCIENCE 38 3.4. NEUROMARKETING AND BRANDING 41 3.5. RESEARCH IN CONSUMER NEUROSCIENCE 44 VIII DEFINING, MEASURING AND MANAGING CONSUMER EXPERIENCES PAGE 3.6. MOST COMMON METHODS AND DEVICES USED DURING A TYPICAL NEURO MARKETING EXPERIMENT 46 3.6.1. BIOMETRIC INDICATORS 47 3.7. HOW NEUROSCIENCE CAN HELP MARKETING RESEARCH 47 4. MANAGING CONSUMER CENTRICITY (BY MYRIAM CARATU) 4.1. FROM CONSUMERS TO PEOPLE 51 4.2. TOWARDS AN EXPERIENCE-ORIENTED APPROACH 52 4.2.1. DESIGNING EXPERIENCES 54 4.2.2. MANAGING THE CONSUMER EXPERIENCE 56 4.2.2.1. PHYSICAL STIMULI 58 4.2.2.2. DIGITAL STIMULI 59 4.2.2.3. THE EFFECTS OF ADVERTISING 61 4.3. MEASURING BEHAVIOURAL RESPONSES 66 4.4. IMPLEMENTING CUSTOMER EXPERIENCE MANAGEMENT: SETTING THE SCENE (FOR CHAPTER 5) 67 5. CUSTOMER EXPERIENCE MANAGEMENT (CEM). STATE-OF-THE-ART AND BEST PRACTICES 5.1. INTRODUCTION 71 5.2. AIMS AND METHODOLOGY 73 5.3. MEASURING CEM FROM THE FIRM * S PERSPECTIVE 74 5.3.1. THE FOUR PATTERNS MODEL 74 5.3.2. THE SIX PILLARS MODEL 76 5.4. STATE-OF-THE-ART OF CEM IMPLEMENTATION 79 5.5. CASE STUDIES 80 5.5.1. THE CASE OF MEDIOLANUM BANK 80 5.5.2. THE CASE OF PAGANELLA TOP EXPERIENCES (PTE) 83 5.5.2.1. PTE STRATEGIC MODEL 84 5.5.3. THE CASE OF MEDITERRANEAN SHIPPING COMPANY (MSC) 86 5.5.3.1. THE MSC ENDLESS CONSUMER JOURNEY 87 5.6. DISCUSSION 88 CONCLUSION 91 REFERENCES 95 CONTENTS page List offigures and tables IX Introduction XI 1. From behaviours to experiences 1.1. Consumer behaviours 1.1.1. Factors influencing behavioural choices 1.1.2. The post-modern consumption paradigms 1.1.3. The linear consumer journey 1.2. Satisfaction, value and experience 1.2.1. An experiential perspective on value creation 1.3. The circular consumer journey 1.3.1. The role of emotions 1.3.2. Towards memorable experiences 1 2 3 3 7 10 13 17 18 2. Ecclectic approaches to measure consumer responses 2.1 Understanding behavioural bias 2.1.1. The behavioural layer 2.1.2. The declared layer 2.1.3. The perceived layer 2.2. Using big data to understand what people do 2.3. The survey as tool to measure what people say 2.4. Neuromarketing to capture what people feel: setting the scene (for chapter 3) 21 21 23 24 26 27 28 3. Neuromarketing to discover the small insights 3.1. Marketing and neuroscience 3.2. Consumer neuroscience and consumer theory 3.3. Applications of consumer neuroscience 3.4. Neuromarketing and branding 3.5. Research in consumer neuroscience 33 35 38 4ļ 44 VIII Defining, measuring and managing consumer experiences page 3.6. Most common methods and devices used during a typical neuro marketing experiment 3.6.1. Biometric indicators 3.7. How neuroscience can help marketing research 46 47 47 4. Managing consumer centricity (By Myriam Carată) 4.1. From consumers to people 4.2. Towards an experience-oriented approach 4.2.1. Designing experiences 4.2.2. Managing the consumer experience 4.2.2.1. Physical stimuli 4.2.2.2. Digital stimuli 4.2.2.3. The effects of advertising 4.3. Measuring behavioural responses 4.4. Implementing customer experience management: setting the scene (for chapter 5) 51 52 54 56 58 59 61 66 67 5. Customer experience management (CEM). State-of-the-art and best practices 5.1. Introduction 5.2. Aims and methodology 5.3. Measuring CEM from the firm’s perspective 5.3 · 1. The four patterns model 5.3.2. The six pillars model 5.4. State-of-the-art of CEM implementation 5.5. Case studies 5.5.1. The case of Mediolanum bank 5.5.2. The case of Paganella Top Experiences (PTE) 5.5.2.1. PTE strategic model 5.5.3. The case of Mediterranean Shipping Company (MSC) 5.5.3.1. The MSC endless consumer journey 5.6. Discussion 71 73 74 74 76 79 80 80 83 84 86 87 88 Conclusion 91 References 95 CONTENTS page List offigures and tables IX Introduction XI 1. From behaviours to experiences 1.1. Consumer behaviours 1.1.1. Factors influencing behavioural choices 1.1.2. The post-modern consumption paradigms 1.1.3. The linear consumer journey 1.2. Satisfaction, value and experience 1.2.1. An experiential perspective on value creation 1.3. The circular consumer journey 1.3.1. The role of emotions 1.3.2. Towards memorable experiences 1 2 3 3 7 10 13 17 18 2. Ecclectic approaches to measure consumer responses 2.1 Understanding behavioural bias 2.1.1. The behavioural layer 2.1.2. The declared layer 2.1.3. The perceived layer 2.2. Using big data to understand what people do 2.3. The survey as tool to measure what people say 2.4. Neuromarketing to capture what people feel: setting the scene (for chapter 3) 21 21 23 24 26 27 28 3. Neuromarketing to discover the small insights 3.1. Marketing and neuroscience 3.2. Consumer neuroscience and consumer theory 3.3. Applications of consumer neuroscience 3.4. Neuromarketing and branding 3.5. Research in consumer neuroscience 33 35 38 4ļ 44 VIII Defining, measuring and managing consumer experiences page 3.6. Most common methods and devices used during a typical neuro marketing experiment 3.6.1. Biometric indicators 3.7. How neuroscience can help marketing research 46 47 47 4. Managing consumer centricity (By Myriam Carată) 4.1. From consumers to people 4.2. Towards an experience-oriented approach 4.2.1. Designing experiences 4.2.2. Managing the consumer experience 4.2.2.1. Physical stimuli 4.2.2.2. Digital stimuli 4.2.2.3. The effects of advertising 4.3. Measuring behavioural responses 4.4. Implementing customer experience management: setting the scene (for chapter 5) 51 52 54 56 58 59 61 66 67 5. Customer experience management (CEM). State-of-the-art and best practices 5.1. Introduction 5.2. Aims and methodology 5.3. Measuring CEM from the firm’s perspective 5.3 · 1. The four patterns model 5.3.2. The six pillars model 5.4. State-of-the-art of CEM implementation 5.5. Case studies 5.5.1. The case of Mediolanum bank 5.5.2. The case of Paganella Top Experiences (PTE) 5.5.2.1. PTE strategic model 5.5.3. The case of Mediterranean Shipping Company (MSC) 5.5.3.1. The MSC endless consumer journey 5.6. Discussion 71 73 74 74 76 79 80 80 83 84 86 87 88 Conclusion 91 References 95 CONTENTS page List offigures and tables IX Introduction XI 1. From behaviours to experiences 1.1. Consumer behaviours 1.1.1. Factors influencing behavioural choices 1.1.2. The post-modern consumption paradigms 1.1.3. The linear consumer journey 1.2. Satisfaction, value and experience 1.2.1. An experiential perspective on value creation 1.3. The circular consumer journey 1.3.1. The role of emotions 1.3.2. Towards memorable experiences 1 2 3 3 7 10 13 17 18 2. Ecclectic approaches to measure consumer responses 2.1 Understanding behavioural bias 2.1.1. The behavioural layer 2.1.2. The declared layer 2.1.3. The perceived layer 2.2. Using big data to understand what people do 2.3. The survey as tool to measure what people say 2.4. Neuromarketing to capture what people feel: setting the scene (for chapter 3) 21 21 23 24 26 27 28 3. Neuromarketing to discover the small insights 3.1. Marketing and neuroscience 3.2. Consumer neuroscience and consumer theory 3.3. Applications of consumer neuroscience 3.4. Neuromarketing and branding 3.5. Research in consumer neuroscience 33 35 38 4ļ 44 VIII Defining, measuring and managing consumer experiences page 3.6. Most common methods and devices used during a typical neuro marketing experiment 3.6.1. Biometric indicators 3.7. How neuroscience can help marketing research 46 47 47 4. Managing consumer centricity (By Myriam Carată) 4.1. From consumers to people 4.2. Towards an experience-oriented approach 4.2.1. Designing experiences 4.2.2. Managing the consumer experience 4.2.2.1. Physical stimuli 4.2.2.2. Digital stimuli 4.2.2.3. The effects of advertising 4.3. Measuring behavioural responses 4.4. Implementing customer experience management: setting the scene (for chapter 5) 51 52 54 56 58 59 61 66 67 5. Customer experience management (CEM). State-of-the-art and best practices 5.1. Introduction 5.2. Aims and methodology 5.3. Measuring CEM from the firm’s perspective 5.3 · 1. The four patterns model 5.3.2. The six pillars model 5.4. State-of-the-art of CEM implementation 5.5. Case studies 5.5.1. The case of Mediolanum bank 5.5.2. The case of Paganella Top Experiences (PTE) 5.5.2.1. PTE strategic model 5.5.3. The case of Mediterranean Shipping Company (MSC) 5.5.3.1. The MSC endless consumer journey 5.6. Discussion 71 73 74 74 76 79 80 80 83 84 86 87 88 Conclusion 91 References 95
adam_txt	CONTENTS PAGE LIST OFFIGURES AND TABLES IX INTRODUCTION XI 1. FROM BEHAVIOURS TO EXPERIENCES 1.1. CONSUMER BEHAVIOURS 1 1.1.1. FACTORS INFLUENCING BEHAVIOURAL CHOICES 2 1.1.2. THE POST-MODERN CONSUMPTION PARADIGMS 3 1.1.3. THE LINEAR CONSUMER JOURNEY 5 1.2. SATISFACTION, VALUE AND EXPERIENCE 7 1.2.1. AN EXPERIENTIAL PERSPECTIVE ON VALUE CREATION 10 1.3. THE CIRCULAR CONSUMER JOURNEY 13 1.3.1. THE ROLE OF EMOTIONS 17 1.3.2. TOWARDS MEMORABLE EXPERIENCES 18 2. ECCLECTIC APPROACHES TO MEASURE CONSUMER * RESPONSES 2.1 UNDERSTANDING BEHAVIOURAL BIAS 21 2.1.1. THE BEHAVIOURAL LAYER 21 2.1.2. THE DECLARED LAYER 23 2.1.3. THE PERCEIVED LAYER 24 2.2. USING BIG DATA TO UNDERSTAND WHAT PEOPLE DO 26 2.3. THE SURVEY AS TOOL TO MEASURE WHAT PEOPLE SAY 27 2.4. NEUROMARKETING TO CAPTURE WHAT PEOPLE FEEL: SETTING THE SCENE (FOR CHAPTER 3) 28 3. NEUROMARKETING TO DISCOVER THE SMALL INSIGHTS 3.1. MARKETING AND NEUROSCIENCE 33 3.2. CONSUMER NEUROSCIENCE AND CONSUMER THEORY 35 3.3. APPLICATIONS OF CONSUMER NEUROSCIENCE 38 3.4. NEUROMARKETING AND BRANDING 41 3.5. RESEARCH IN CONSUMER NEUROSCIENCE 44 VIII DEFINING, MEASURING AND MANAGING CONSUMER EXPERIENCES PAGE 3.6. MOST COMMON METHODS AND DEVICES USED DURING A TYPICAL NEURO MARKETING EXPERIMENT 46 3.6.1. BIOMETRIC INDICATORS 47 3.7. HOW NEUROSCIENCE CAN HELP MARKETING RESEARCH 47 4. MANAGING CONSUMER CENTRICITY (BY MYRIAM CARATU) 4.1. FROM CONSUMERS TO PEOPLE 51 4.2. TOWARDS AN EXPERIENCE-ORIENTED APPROACH 52 4.2.1. DESIGNING EXPERIENCES 54 4.2.2. MANAGING THE CONSUMER EXPERIENCE 56 4.2.2.1. PHYSICAL STIMULI 58 4.2.2.2. DIGITAL STIMULI 59 4.2.2.3. THE EFFECTS OF ADVERTISING 61 4.3. MEASURING BEHAVIOURAL RESPONSES 66 4.4. IMPLEMENTING CUSTOMER EXPERIENCE MANAGEMENT: SETTING THE SCENE (FOR CHAPTER 5) 67 5. CUSTOMER EXPERIENCE MANAGEMENT (CEM). STATE-OF-THE-ART AND BEST PRACTICES 5.1. INTRODUCTION 71 5.2. AIMS AND METHODOLOGY 73 5.3. MEASURING CEM FROM THE FIRM * S PERSPECTIVE 74 5.3.1. THE FOUR PATTERNS MODEL 74 5.3.2. THE SIX PILLARS MODEL 76 5.4. STATE-OF-THE-ART OF CEM IMPLEMENTATION 79 5.5. CASE STUDIES 80 5.5.1. THE CASE OF MEDIOLANUM BANK 80 5.5.2. THE CASE OF PAGANELLA TOP EXPERIENCES (PTE) 83 5.5.2.1. PTE STRATEGIC MODEL 84 5.5.3. THE CASE OF MEDITERRANEAN SHIPPING COMPANY (MSC) 86 5.5.3.1. THE MSC ENDLESS CONSUMER JOURNEY 87 5.6. DISCUSSION 88 CONCLUSION 91 REFERENCES 95 CONTENTS page List offigures and tables IX Introduction XI 1. From behaviours to experiences 1.1. Consumer behaviours 1.1.1. Factors influencing behavioural choices 1.1.2. The post-modern consumption paradigms 1.1.3. The linear consumer journey 1.2. Satisfaction, value and experience 1.2.1. An experiential perspective on value creation 1.3. The circular consumer journey 1.3.1. The role of emotions 1.3.2. Towards memorable experiences 1 2 3 3 7 10 13 17 18 2. Ecclectic approaches to measure consumer responses 2.1 Understanding behavioural bias 2.1.1. The behavioural layer 2.1.2. The declared layer 2.1.3. The perceived layer 2.2. Using big data to understand what people do 2.3. The survey as tool to measure what people say 2.4. Neuromarketing to capture what people feel: setting the scene (for chapter 3) 21 21 23 24 26 27 28 3. Neuromarketing to discover the small insights 3.1. Marketing and neuroscience 3.2. Consumer neuroscience and consumer theory 3.3. Applications of consumer neuroscience 3.4. Neuromarketing and branding 3.5. Research in consumer neuroscience 33 35 38 4ļ 44 VIII Defining, measuring and managing consumer experiences page 3.6. Most common methods and devices used during a typical neuro marketing experiment 3.6.1. Biometric indicators 3.7. How neuroscience can help marketing research 46 47 47 4. Managing consumer centricity (By Myriam Carată) 4.1. From consumers to people 4.2. Towards an experience-oriented approach 4.2.1. Designing experiences 4.2.2. Managing the consumer experience 4.2.2.1. Physical stimuli 4.2.2.2. Digital stimuli 4.2.2.3. The effects of advertising 4.3. Measuring behavioural responses 4.4. Implementing customer experience management: setting the scene (for chapter 5) 51 52 54 56 58 59 61 66 67 5. Customer experience management (CEM). State-of-the-art and best practices 5.1. Introduction 5.2. Aims and methodology 5.3. Measuring CEM from the firm’s perspective 5.3 · 1. The four patterns model 5.3.2. The six pillars model 5.4. State-of-the-art of CEM implementation 5.5. Case studies 5.5.1. The case of Mediolanum bank 5.5.2. The case of Paganella Top Experiences (PTE) 5.5.2.1. PTE strategic model 5.5.3. The case of Mediterranean Shipping Company (MSC) 5.5.3.1. The MSC endless consumer journey 5.6. Discussion 71 73 74 74 76 79 80 80 83 84 86 87 88 Conclusion 91 References 95 CONTENTS page List offigures and tables IX Introduction XI 1. From behaviours to experiences 1.1. Consumer behaviours 1.1.1. Factors influencing behavioural choices 1.1.2. The post-modern consumption paradigms 1.1.3. The linear consumer journey 1.2. Satisfaction, value and experience 1.2.1. An experiential perspective on value creation 1.3. The circular consumer journey 1.3.1. The role of emotions 1.3.2. Towards memorable experiences 1 2 3 3 7 10 13 17 18 2. Ecclectic approaches to measure consumer responses 2.1 Understanding behavioural bias 2.1.1. The behavioural layer 2.1.2. The declared layer 2.1.3. The perceived layer 2.2. Using big data to understand what people do 2.3. The survey as tool to measure what people say 2.4. Neuromarketing to capture what people feel: setting the scene (for chapter 3) 21 21 23 24 26 27 28 3. Neuromarketing to discover the small insights 3.1. Marketing and neuroscience 3.2. Consumer neuroscience and consumer theory 3.3. Applications of consumer neuroscience 3.4. Neuromarketing and branding 3.5. Research in consumer neuroscience 33 35 38 4ļ 44 VIII Defining, measuring and managing consumer experiences page 3.6. Most common methods and devices used during a typical neuro marketing experiment 3.6.1. Biometric indicators 3.7. How neuroscience can help marketing research 46 47 47 4. Managing consumer centricity (By Myriam Carată) 4.1. From consumers to people 4.2. Towards an experience-oriented approach 4.2.1. Designing experiences 4.2.2. Managing the consumer experience 4.2.2.1. Physical stimuli 4.2.2.2. Digital stimuli 4.2.2.3. The effects of advertising 4.3. Measuring behavioural responses 4.4. Implementing customer experience management: setting the scene (for chapter 5) 51 52 54 56 58 59 61 66 67 5. Customer experience management (CEM). State-of-the-art and best practices 5.1. Introduction 5.2. Aims and methodology 5.3. Measuring CEM from the firm’s perspective 5.3 · 1. The four patterns model 5.3.2. The six pillars model 5.4. State-of-the-art of CEM implementation 5.5. Case studies 5.5.1. The case of Mediolanum bank 5.5.2. The case of Paganella Top Experiences (PTE) 5.5.2.1. PTE strategic model 5.5.3. The case of Mediterranean Shipping Company (MSC) 5.5.3.1. The MSC endless consumer journey 5.6. Discussion 71 73 74 74 76 79 80 80 83 84 86 87 88 Conclusion 91 References 95 CONTENTS page List offigures and tables IX Introduction XI 1. From behaviours to experiences 1.1. Consumer behaviours 1.1.1. Factors influencing behavioural choices 1.1.2. The post-modern consumption paradigms 1.1.3. The linear consumer journey 1.2. Satisfaction, value and experience 1.2.1. An experiential perspective on value creation 1.3. The circular consumer journey 1.3.1. The role of emotions 1.3.2. Towards memorable experiences 1 2 3 3 7 10 13 17 18 2. Ecclectic approaches to measure consumer responses 2.1 Understanding behavioural bias 2.1.1. The behavioural layer 2.1.2. The declared layer 2.1.3. The perceived layer 2.2. Using big data to understand what people do 2.3. The survey as tool to measure what people say 2.4. Neuromarketing to capture what people feel: setting the scene (for chapter 3) 21 21 23 24 26 27 28 3. Neuromarketing to discover the small insights 3.1. Marketing and neuroscience 3.2. Consumer neuroscience and consumer theory 3.3. Applications of consumer neuroscience 3.4. Neuromarketing and branding 3.5. Research in consumer neuroscience 33 35 38 4ļ 44 VIII Defining, measuring and managing consumer experiences page 3.6. Most common methods and devices used during a typical neuro marketing experiment 3.6.1. Biometric indicators 3.7. How neuroscience can help marketing research 46 47 47 4. Managing consumer centricity (By Myriam Carată) 4.1. From consumers to people 4.2. Towards an experience-oriented approach 4.2.1. Designing experiences 4.2.2. Managing the consumer experience 4.2.2.1. Physical stimuli 4.2.2.2. Digital stimuli 4.2.2.3. The effects of advertising 4.3. Measuring behavioural responses 4.4. Implementing customer experience management: setting the scene (for chapter 5) 51 52 54 56 58 59 61 66 67 5. Customer experience management (CEM). State-of-the-art and best practices 5.1. Introduction 5.2. Aims and methodology 5.3. Measuring CEM from the firm’s perspective 5.3 · 1. The four patterns model 5.3.2. The six pillars model 5.4. State-of-the-art of CEM implementation 5.5. Case studies 5.5.1. The case of Mediolanum bank 5.5.2. The case of Paganella Top Experiences (PTE) 5.5.2.1. PTE strategic model 5.5.3. The case of Mediterranean Shipping Company (MSC) 5.5.3.1. The MSC endless consumer journey 5.6. Discussion 71 73 74 74 76 79 80 80 83 84 86 87 88 Conclusion 91 References 95
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id	DE-604.BV046953185
illustrated	Illustrated
index_date	2024-07-03T15:41:51Z
indexdate	2025-03-18T05:03:10Z
institution	BVB
isbn	9780367479374 9788892131972
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032361656
oclc_num	1226701646
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owner_facet	DE-355 DE-BY-UBR DE-1050
physical	XIV, 105 Seiten Illustrationen, Diagramme 24 cm
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	Routledge G. Giappichelli Editore
record_format	marc
series2	Routledge-Giappichelli studies in business and management
spelling	Sorrentino, Annarita Verfasser aut Defining, measuring and managing consumer experiences Annarita Sorrentino 1st published London ; New York Routledge 2020 Torino G. Giappichelli Editore XIV, 105 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge-Giappichelli studies in business and management Joint ed. - Bound. - Includes bibliographical references Neuromarketing (DE-588)7601901-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Neuromarketing (DE-588)7601901-9 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-003-03734-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361656&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361656&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361656&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Sorrentino, Annarita Defining, measuring and managing consumer experiences Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)7601901-9 (DE-588)4062644-1
title	Defining, measuring and managing consumer experiences
title_auth	Defining, measuring and managing consumer experiences
title_exact_search	Defining, measuring and managing consumer experiences
title_exact_search_txtP	Defining, measuring and managing consumer experiences
title_full	Defining, measuring and managing consumer experiences Annarita Sorrentino
title_fullStr	Defining, measuring and managing consumer experiences Annarita Sorrentino
title_full_unstemmed	Defining, measuring and managing consumer experiences Annarita Sorrentino
title_short	Defining, measuring and managing consumer experiences
title_sort	defining measuring and managing consumer experiences
topic	Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Neuromarketing Verbraucherverhalten
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361656&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361656&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032361656&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT sorrentinoannarita definingmeasuringandmanagingconsumerexperiences

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