Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Saved in:
Bibliographic Details
Other Authors: Pantoja, Felipe (Editor), Wu, Shuang (Editor), Krey, Nina (Editor)
Format: Electronic eBook
Language:English
Published: Cham Springer 2020
Cham Springer International Publishing
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subjects:
Online Access:BTU01
FAB01
FAN01
FAW01
FHA01
FHI01
FHM01
FHN01
FHO01
FHR01
FKE01
FLA01
FNU01
FRO01
FWS01
FWS02
HTW01
HWR01
TUM01
UBG01
UBR01
UBT01
UBW01
UBY01
UEI01
UER01
UPA01
Volltext
Physical Description:1 Online-Ressource (XLIII, 630 Seiten) 15 Illustrationen, 2 Illustrationen (farbig)
ISBN:9783030425456
ISSN:2363-6165
DOI:10.1007/978-3-030-42545-6