Absolute essentials of digital marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2021
|
| Series: | Absolute essentials of business and economics
Routledge focus |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis |
| Physical Description: | 101 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367859206 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents List offigures Preface Acknowledgements xi xiii xv 1 The digital marketing landscape 1 2 Search engine optimization 18 3 Website development 34 4 The retail website 40 5 The B2B website 48 6 Advertising online 55 7 Email marketing 69 8 Marketing on social media 74 9 Metrics and analytics 89 Index 99
Contents List offigures Preface Acknowledgements xi xiii xv 1 The digital marketing landscape 1 2 Search engine optimization 18 3 Website development 34 4 The retail website 40 5 The B2B website 48 6 Advertising online 55 7 Email marketing 69 8 Marketing on social media 74 9 Metrics and analytics 89 Index 99
Contents List offigures Preface Acknowledgements xi xiii xv 1 The digital marketing landscape 1 2 Search engine optimization 18 3 Website development 34 4 The retail website 40 5 The B2B website 48 6 Advertising online 55 7 Email marketing 69 8 Marketing on social media 74 9 Metrics and analytics 89 Index 99
|
| adam_txt |
Contents List offigures Preface Acknowledgements xi xiii xv 1 The digital marketing landscape 1 2 Search engine optimization 18 3 Website development 34 4 The retail website 40 5 The B2B website 48 6 Advertising online 55 7 Email marketing 69 8 Marketing on social media 74 9 Metrics and analytics 89 Index 99
Contents List offigures Preface Acknowledgements xi xiii xv 1 The digital marketing landscape 1 2 Search engine optimization 18 3 Website development 34 4 The retail website 40 5 The B2B website 48 6 Advertising online 55 7 Email marketing 69 8 Marketing on social media 74 9 Metrics and analytics 89 Index 99
Contents List offigures Preface Acknowledgements xi xiii xv 1 The digital marketing landscape 1 2 Search engine optimization 18 3 Website development 34 4 The retail website 40 5 The B2B website 48 6 Advertising online 55 7 Email marketing 69 8 Marketing on social media 74 9 Metrics and analytics 89 Index 99 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:37:55Z |
| indexdate | 2024-07-10T08:58:05Z |
| institution | BVB |
| isbn | 9780367859206 |
| language | English |
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| publishDate | 2021 |
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| series2 | Absolute essentials of business and economics Routledge focus |
| spelling | Charlesworth, Alan 1956- Verfasser (DE-588)142797456 aut Absolute essentials of digital marketing Alan Charlesworth New York Routledge 2021 101 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Absolute essentials of business and economics Routledge focus Online-Werbung (DE-588)7636951-1 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Internet marketing Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s Online-Werbung (DE-588)7636951-1 s Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-01578-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032349337&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032349337&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032349337&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Charlesworth, Alan 1956- Absolute essentials of digital marketing Online-Werbung (DE-588)7636951-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7636951-1 (DE-588)4631075-7 (DE-588)4037589-4 (DE-588)4639271-3 |
| title | Absolute essentials of digital marketing |
| title_auth | Absolute essentials of digital marketing |
| title_exact_search | Absolute essentials of digital marketing |
| title_exact_search_txtP | Absolute essentials of digital marketing |
| title_full | Absolute essentials of digital marketing Alan Charlesworth |
| title_fullStr | Absolute essentials of digital marketing Alan Charlesworth |
| title_full_unstemmed | Absolute essentials of digital marketing Alan Charlesworth |
| title_short | Absolute essentials of digital marketing |
| title_sort | absolute essentials of digital marketing |
| topic | Online-Werbung (DE-588)7636951-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Online-Werbung Business-to-Business-Marketing Marketing Social Media |
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