Managing global strategy: developing an effective strategy in international business
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2021
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| Schlagworte: | |
| Zusammenfassung: | This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:* Internal and external environmental analyses;* Cross-cultural communication;* Structural considerations;* Leadership and motivation;* Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author |
| Beschreibung: | xv, 169 Seiten Diagramme, Karten Breite 152 mm, Hoehe 229 mm |
| ISBN: | 9780367462857 9780367468552 |
Internformat
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:37:11Z |
| indexdate | 2024-07-10T08:58:02Z |
| institution | BVB |
| isbn | 9780367462857 9780367468552 |
| language | English |
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| physical | xv, 169 Seiten Diagramme, Karten Breite 152 mm, Hoehe 229 mm |
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| spelling | Johnson, William H. A. 1969- Verfasser (DE-588)1220882828 aut Managing global strategy developing an effective strategy in international business William H. A. Johnson New York ; London Routledge, Taylor & Francis Group 2021 xv, 169 Seiten Diagramme, Karten Breite 152 mm, Hoehe 229 mm txt rdacontent n rdamedia nc rdacarrier This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:* Internal and external environmental analyses;* Cross-cultural communication;* Structural considerations;* Leadership and motivation;* Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author Strategisches Management (DE-588)4124261-0 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Internationalisierung (DE-588)4162106-2 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-03152-9 |
| spellingShingle | Johnson, William H. A. 1969- Managing global strategy developing an effective strategy in international business Strategisches Management (DE-588)4124261-0 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4162106-2 |
| title | Managing global strategy developing an effective strategy in international business |
| title_auth | Managing global strategy developing an effective strategy in international business |
| title_exact_search | Managing global strategy developing an effective strategy in international business |
| title_exact_search_txtP | Managing global strategy developing an effective strategy in international business |
| title_full | Managing global strategy developing an effective strategy in international business William H. A. Johnson |
| title_fullStr | Managing global strategy developing an effective strategy in international business William H. A. Johnson |
| title_full_unstemmed | Managing global strategy developing an effective strategy in international business William H. A. Johnson |
| title_short | Managing global strategy |
| title_sort | managing global strategy developing an effective strategy in international business |
| title_sub | developing an effective strategy in international business |
| topic | Strategisches Management (DE-588)4124261-0 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Strategisches Management Internationalisierung |
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