Marketing strategy in the digital age: applying Kotler's strategies to digital marketing
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| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
World Scientific
[2020]
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| Subjects: | |
| Physical Description: | xxxii, 371 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811218385 9789811216978 |
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MARC
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Record in the Search Index
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| id | DE-604.BV046932007 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:34:52Z |
| indexdate | 2024-07-10T08:57:50Z |
| institution | BVB |
| isbn | 9789811218385 9789811216978 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032340923 |
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| physical | xxxii, 371 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
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| publishDateSort | 2020 |
| publisher | World Scientific |
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| spelling | Kotler, Milton Verfasser (DE-588)141937491 aut Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo World Scientific [2020] xxxii, 371 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s Digitale Revolution (DE-588)7854804-4 s b DE-604 Cao, Tiger Verfasser (DE-588)1227494319 aut Wang, Sam Verfasser (DE-588)1220918466 aut Qiao, Collen Verfasser aut Zhang, Yuheng trl Erscheint auch als Online-Ausgabe 978-981-12-1698-5 |
| spellingShingle | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen Marketing strategy in the digital age applying Kotler's strategies to digital marketing Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
| subject_GND | (DE-588)7854804-4 (DE-588)4037589-4 (DE-588)4057952-9 |
| title | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_auth | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_exact_search | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_exact_search_txtP | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_full | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_fullStr | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_full_unstemmed | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_short | Marketing strategy in the digital age |
| title_sort | marketing strategy in the digital age applying kotler s strategies to digital marketing |
| title_sub | applying Kotler's strategies to digital marketing |
| topic | Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
| topic_facet | Digitale Revolution Marketing Strategie |
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