Marketing strategy in the digital age: applying Kotler's strategies to digital marketing
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
World Scientific
[2020]
|
| Schlagworte: | |
| Beschreibung: | xxxii, 371 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811218385 9789811216978 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046932007 | ||
| 003 | DE-604 | ||
| 005 | 20210505 | ||
| 007 | t | ||
| 008 | 201008s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9789811218385 |c pbk |9 978-981-121-838-5 | ||
| 020 | |a 9789811216978 |c hbk |9 978-981-1216-97-8 | ||
| 035 | |a (OCoLC)1220888054 | ||
| 035 | |a (DE-599)BVBBV046932007 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-355 |a DE-188 |a DE-M347 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Kotler, Milton |e Verfasser |0 (DE-588)141937491 |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy in the digital age |b applying Kotler's strategies to digital marketing |c Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| 264 | 1 | |a New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo |b World Scientific |c [2020] | |
| 300 | |a xxxii, 371 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Digitale Revolution |0 (DE-588)7854804-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | 2 | |a Digitale Revolution |0 (DE-588)7854804-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Cao, Tiger |e Verfasser |0 (DE-588)1227494319 |4 aut | |
| 700 | 1 | |a Wang, Sam |e Verfasser |0 (DE-588)1220918466 |4 aut | |
| 700 | 1 | |a Qiao, Collen |e Verfasser |4 aut | |
| 700 | 1 | |a Zhang, Yuheng |4 trl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-981-12-1698-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032340923 | ||
Datensatz im Suchindex
| _version_ | 1804181827363012608 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen |
| author2 | Zhang, Yuheng |
| author2_role | trl |
| author2_variant | y z yz |
| author_GND | (DE-588)141937491 (DE-588)1227494319 (DE-588)1220918466 |
| author_facet | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen Zhang, Yuheng |
| author_role | aut aut aut aut |
| author_sort | Kotler, Milton |
| author_variant | m k mk t c tc s w sw c q cq |
| building | Verbundindex |
| bvnumber | BV046932007 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1220888054 (DE-599)BVBBV046932007 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01757nam a2200421 c 4500</leader><controlfield tag="001">BV046932007</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210505 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">201008s2020 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789811218385</subfield><subfield code="c">pbk</subfield><subfield code="9">978-981-121-838-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789811216978</subfield><subfield code="c">hbk</subfield><subfield code="9">978-981-1216-97-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1220888054</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046932007</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Milton</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141937491</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy in the digital age</subfield><subfield code="b">applying Kotler's strategies to digital marketing</subfield><subfield code="c">Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo</subfield><subfield code="b">World Scientific</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxxii, 371 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitale Revolution</subfield><subfield code="0">(DE-588)7854804-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Digitale Revolution</subfield><subfield code="0">(DE-588)7854804-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cao, Tiger</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1227494319</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wang, Sam</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1220918466</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Qiao, Collen</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zhang, Yuheng</subfield><subfield code="4">trl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-981-12-1698-5</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032340923</subfield></datafield></record></collection> |
| id | DE-604.BV046932007 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:34:52Z |
| indexdate | 2024-07-10T08:57:50Z |
| institution | BVB |
| isbn | 9789811218385 9789811216978 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032340923 |
| oclc_num | 1220888054 |
| open_access_boolean | |
| owner | DE-1050 DE-355 DE-BY-UBR DE-188 DE-M347 |
| owner_facet | DE-1050 DE-355 DE-BY-UBR DE-188 DE-M347 |
| physical | xxxii, 371 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | World Scientific |
| record_format | marc |
| spelling | Kotler, Milton Verfasser (DE-588)141937491 aut Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo World Scientific [2020] xxxii, 371 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s Digitale Revolution (DE-588)7854804-4 s b DE-604 Cao, Tiger Verfasser (DE-588)1227494319 aut Wang, Sam Verfasser (DE-588)1220918466 aut Qiao, Collen Verfasser aut Zhang, Yuheng trl Erscheint auch als Online-Ausgabe 978-981-12-1698-5 |
| spellingShingle | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen Marketing strategy in the digital age applying Kotler's strategies to digital marketing Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
| subject_GND | (DE-588)7854804-4 (DE-588)4037589-4 (DE-588)4057952-9 |
| title | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_auth | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_exact_search | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_exact_search_txtP | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_full | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_fullStr | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_full_unstemmed | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_short | Marketing strategy in the digital age |
| title_sort | marketing strategy in the digital age applying kotler s strategies to digital marketing |
| title_sub | applying Kotler's strategies to digital marketing |
| topic | Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
| topic_facet | Digitale Revolution Marketing Strategie |
| work_keys_str_mv | AT kotlermilton marketingstrategyinthedigitalageapplyingkotlersstrategiestodigitalmarketing AT caotiger marketingstrategyinthedigitalageapplyingkotlersstrategiestodigitalmarketing AT wangsam marketingstrategyinthedigitalageapplyingkotlersstrategiestodigitalmarketing AT qiaocollen marketingstrategyinthedigitalageapplyingkotlersstrategiestodigitalmarketing AT zhangyuheng marketingstrategyinthedigitalageapplyingkotlersstrategiestodigitalmarketing |