International and cross-cultural business research:

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, I...

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Bibliographic Details
Main Authors: Usunier, Jean-Claude 1951- (Author), Herk, Hester van 1961- (Author), Lee, Julie Anne (Author)
Format: Electronic eBook
Language:English
Published: London SAGE Publications Ltd 2017
Subjects:
Online Access:Volltext
Summary:Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture. Design and implementation. Methodological issues. Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context
Item Description:Includes bibliographical references and index
Physical Description:1 Online-Ressource (182 Seiten) Illustrationen
ISBN:9781529715057