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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Armstrong, Gary 1943- (Author), Opresnik, Marc Oliver 1969- (Author)
Format:	Electronic eBook
Language:	English
Published:	Harlow, England Pearson [2021]
Edition:	18e, global edition
Subjects:	Marketingmanagement Marketing Lehrbuch
Online Access:	FKE01 FNU01 FWS01 FWS02 TUBA1 UPA01
Physical Description:	1 Online-Ressource (729 Seiten) Illustrationen
ISBN:	9781292341200

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MARC


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Record in the Search Index

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spellingShingle	Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- Principles of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3
title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_exact_search_txtP	Principles of marketing
title_full	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_fullStr	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_full_unstemmed	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketingmanagement Marketing Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT opresnikmarcoliver principlesofmarketing

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