Essentials of marketing: a marketing strategy planning approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill
[2021]
|
| Edition: | 17 edition., international student edition |
| Subjects: | |
| Physical Description: | xxxii, 768 Seiten Illustrationen, Diagramme |
| ISBN: | 9781260570915 |
Staff View
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| author | Perreault, William D. Cannon, P. Joseph McCarthy, Edmund Jerome 1928-2015 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046890350 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:20:57Z |
| indexdate | 2024-07-20T07:41:32Z |
| institution | BVB |
| isbn | 9781260570915 |
| language | English |
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| physical | xxxii, 768 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Perreault, William D. Verfasser (DE-588)170141470 aut Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD 17 edition., international student edition New York, NY McGraw-Hill [2021] xxxii, 768 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Cannon, P. Joseph Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut |
| spellingShingle | Perreault, William D. Cannon, P. Joseph McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_exact_search_txtP | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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