Perreault, W. D., Cannon, P. J., & McCarthy, E. J. (2021). Essentials of marketing: A marketing strategy planning approach (17 edition., international student edition.). McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)Perreault, William D., P. Joseph Cannon, und Edmund Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 17 edition., international student edition. New York, NY: McGraw-Hill, 2021.
MLA-Zitierstil (9. Ausg.)Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 17 edition., international student edition. McGraw-Hill, 2021.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.