APA (7th ed.) Citation

Perreault, W. D., Cannon, P. J., & McCarthy, E. J. (2021). Essentials of marketing: A marketing strategy planning approach (17 edition., international student edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., P. Joseph Cannon, and Edmund Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 17 edition., international student edition. New York, NY: McGraw-Hill, 2021.

MLA (9th ed.) Citation

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 17 edition., international student edition. McGraw-Hill, 2021.