Strategic management: from theory to practice

"A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this...

Full description

Saved in:
Bibliographic Details
Main Authors: Amason, Allen C. (Author), Ward, Andrew (Author)
Format: Book
Language:English
Published: New York ; London Routledge 2021
Edition:Second edition
Subjects:
Summary:"A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves"--
Item Description:Revised edition of Strategic management, 2011
Includes bibliographical references and index
Physical Description:xxiii, 317 Seiten Illustrationen, Diagramme
ISBN:9780367430054
9780367430061

THWS Schweinfurt Zentralbibliothek Lesesaal

Holdings details from THWS Schweinfurt Zentralbibliothek Lesesaal
Call Number: 2000 QP 320 A486(2)
Copy 1 ausleihbar Available Place a Hold