APA (7th ed.) Citation

Virk, R. (2020). Startup myths and models: What you won't learn in business school. Columbia University Press. https://doi.org/10.7312/virk19452

Chicago Style (17th ed.) Citation

Virk, Rizwan. Startup Myths and Models: What You Won't Learn in Business School. New York: Columbia University Press, 2020. https://doi.org/10.7312/virk19452.

MLA (9th ed.) Citation

Virk, Rizwan. Startup Myths and Models: What You Won't Learn in Business School. Columbia University Press, 2020. https://doi.org/10.7312/virk19452.