Social Networks and Trust:

Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy beh...

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Bibliographic Details
Main Author: Buskens, Vincent (Author)
Format: Electronic eBook
Language:English
Published: New York, NY Springer US 2002
Edition:1st ed. 2002
Series:Theory and Decision Library C, Game Theory, Social Choice, Decision Theory, and Optimization 30
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Online Access:DE-634
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Summary:Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors. A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology. The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer
Physical Description:1 Online-Ressource (XVI, 269 p)
ISBN:9780306476457
DOI:10.1007/b109038

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