Termination of Price Wars: A Signaling Approach
Price competition frequently degenerates into its most devastating form: a price war. As the general consensus is that price wars substantially damage the firms involved a new approach is necessary to put an end to these conflicts. Michael Bungert investigates the possibility to terminate (non-benef...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden
Deutscher Universitätsverlag
2003
|
| Edition: | 1st ed. 2003 |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Summary: | Price competition frequently degenerates into its most devastating form: a price war. As the general consensus is that price wars substantially damage the firms involved a new approach is necessary to put an end to these conflicts. Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals. In an experiment, he analyzes the effect of different types of signals such as switch-blocking intent, reciprocity, co-operation, weakness, and hostility on the price reaction behaviour of a competitor. The author shows the consequences of marketing moves such as individual refunding guarantees, coupons, image advertising, price-matching guarantees, verbal statements and unilateral price increase for the generation of the mentioned signals. He demonstrates that all signal types show a considerable effect on the probability of a co-operative price reaction |
| Physical Description: | 1 Online-Ressource (XXIV, 240 p. 1 illus) |
| ISBN: | 9783322816252 |
| DOI: | 10.1007/978-3-322-81625-2 |
Staff View
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| edition | 1st ed. 2003 |
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| spelling | Bungert, Michael Verfasser aut Termination of Price Wars A Signaling Approach by Michael Bungert 1st ed. 2003 Wiesbaden Deutscher Universitätsverlag 2003 1 Online-Ressource (XXIV, 240 p. 1 illus) txt rdacontent c rdamedia cr rdacarrier Price competition frequently degenerates into its most devastating form: a price war. As the general consensus is that price wars substantially damage the firms involved a new approach is necessary to put an end to these conflicts. Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals. In an experiment, he analyzes the effect of different types of signals such as switch-blocking intent, reciprocity, co-operation, weakness, and hostility on the price reaction behaviour of a competitor. The author shows the consequences of marketing moves such as individual refunding guarantees, coupons, image advertising, price-matching guarantees, verbal statements and unilateral price increase for the generation of the mentioned signals. He demonstrates that all signal types show a considerable effect on the probability of a co-operative price reaction Marketing Spieltheorie (DE-588)4056243-8 gnd rswk-swf Preiswettbewerb (DE-588)4175636-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Preiswettbewerb (DE-588)4175636-8 s DE-604 Spieltheorie (DE-588)4056243-8 s Erscheint auch als Druck-Ausgabe 9783322816269 Erscheint auch als Druck-Ausgabe 9783824479566 https://doi.org/10.1007/978-3-322-81625-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bungert, Michael Termination of Price Wars A Signaling Approach Marketing Spieltheorie (DE-588)4056243-8 gnd Preiswettbewerb (DE-588)4175636-8 gnd |
| subject_GND | (DE-588)4056243-8 (DE-588)4175636-8 (DE-588)4113937-9 |
| title | Termination of Price Wars A Signaling Approach |
| title_auth | Termination of Price Wars A Signaling Approach |
| title_exact_search | Termination of Price Wars A Signaling Approach |
| title_exact_search_txtP | Termination of Price Wars A Signaling Approach |
| title_full | Termination of Price Wars A Signaling Approach by Michael Bungert |
| title_fullStr | Termination of Price Wars A Signaling Approach by Michael Bungert |
| title_full_unstemmed | Termination of Price Wars A Signaling Approach by Michael Bungert |
| title_short | Termination of Price Wars |
| title_sort | termination of price wars a signaling approach |
| title_sub | A Signaling Approach |
| topic | Marketing Spieltheorie (DE-588)4056243-8 gnd Preiswettbewerb (DE-588)4175636-8 gnd |
| topic_facet | Marketing Spieltheorie Preiswettbewerb Hochschulschrift |
| url | https://doi.org/10.1007/978-3-322-81625-2 |
| work_keys_str_mv | AT bungertmichael terminationofpricewarsasignalingapproach |