Differential Games in Marketing:
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real tim...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Springer US
2004
|
| Edition: | 1st ed. 2004 |
| Series: | International Series in Quantitative Marketing
15 |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Summary: | Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games |
| Physical Description: | 1 Online-Ressource (XIV, 176 p) |
| ISBN: | 9781441989291 |
| DOI: | 10.1007/978-1-4419-8929-1 |
Staff View
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| author | Jørgensen, Steffen Zaccour, Georges |
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| dewey-full | 658.8 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-1-4419-8929-1 |
| edition | 1st ed. 2004 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:40Z |
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| institution | BVB |
| isbn | 9781441989291 |
| language | English |
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| spelling | Jørgensen, Steffen Verfasser aut Differential Games in Marketing by Steffen Jørgensen, Georges Zaccour 1st ed. 2004 New York, NY Springer US 2004 1 Online-Ressource (XIV, 176 p) txt rdacontent c rdamedia cr rdacarrier International Series in Quantitative Marketing 15 Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games Marketing Operations Research/Decision Theory Operations research Decision making Differentialspiel (DE-588)4012253-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Differentialspiel (DE-588)4012253-0 s Marketing (DE-588)4037589-4 s DE-604 Zaccour, Georges aut Erscheint auch als Druck-Ausgabe 9781461347248 Erscheint auch als Druck-Ausgabe 9781402076138 Erscheint auch als Druck-Ausgabe 9781441989307 https://doi.org/10.1007/978-1-4419-8929-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Jørgensen, Steffen Zaccour, Georges Differential Games in Marketing Marketing Operations Research/Decision Theory Operations research Decision making Differentialspiel (DE-588)4012253-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012253-0 (DE-588)4037589-4 |
| title | Differential Games in Marketing |
| title_auth | Differential Games in Marketing |
| title_exact_search | Differential Games in Marketing |
| title_exact_search_txtP | Differential Games in Marketing |
| title_full | Differential Games in Marketing by Steffen Jørgensen, Georges Zaccour |
| title_fullStr | Differential Games in Marketing by Steffen Jørgensen, Georges Zaccour |
| title_full_unstemmed | Differential Games in Marketing by Steffen Jørgensen, Georges Zaccour |
| title_short | Differential Games in Marketing |
| title_sort | differential games in marketing |
| topic | Marketing Operations Research/Decision Theory Operations research Decision making Differentialspiel (DE-588)4012253-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Operations Research/Decision Theory Operations research Decision making Differentialspiel |
| url | https://doi.org/10.1007/978-1-4419-8929-1 |
| work_keys_str_mv | AT jørgensensteffen differentialgamesinmarketing AT zaccourgeorges differentialgamesinmarketing |