Management and International Review: Can Multinationals Bridge the Gap Between Global and Local?

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and...

Full description

Saved in:
Bibliographic Details
Other Authors: Noorderhaven, Niels G. (Editor)
Format: Electronic eBook
Language:English
Published: Wiesbaden Gabler Verlag 2003
Edition:1st ed. 2003
Series:mir Special Issue 2
Subjects:
Online Access:BTU01
Volltext
Summary:Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs
Physical Description:1 Online-Ressource (114 p)
ISBN:9783322909954
DOI:10.1007/978-3-322-90995-4

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text