Intelligent Support Systems for Marketing Decisions:
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Springer US
2003
|
| Ausgabe: | 1st ed. 2003 |
| Schriftenreihe: | International Series in Operations Research & Management Science
54 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use |
| Beschreibung: | 1 Online-Ressource (IX, 514 p) |
| ISBN: | 9781461511472 |
| DOI: | 10.1007/978-1-4615-1147-2 |
Internformat
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| 520 | |a Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use | ||
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Datensatz im Suchindex
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| author | Matsatsinis, Nikolaos F. Siskos, Y. |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-1-4615-1147-2 |
| edition | 1st ed. 2003 |
| format | Electronic eBook |
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| isbn | 9781461511472 |
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| spelling | Matsatsinis, Nikolaos F. Verfasser aut Intelligent Support Systems for Marketing Decisions by Nikolaos F. Matsatsinis, Y. Siskos 1st ed. 2003 New York, NY Springer US 2003 1 Online-Ressource (IX, 514 p) txt rdacontent c rdamedia cr rdacarrier International Series in Operations Research & Management Science 54 Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use Marketing Operations Research/Decision Theory Operations research Decision making Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsunterstützungssystem (DE-588)4191815-0 s DE-604 Siskos, Y. aut Erscheint auch als Druck-Ausgabe 9781402071942 Erscheint auch als Druck-Ausgabe 9781461354154 Erscheint auch als Druck-Ausgabe 9781461511489 https://doi.org/10.1007/978-1-4615-1147-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Matsatsinis, Nikolaos F. Siskos, Y. Intelligent Support Systems for Marketing Decisions Marketing Operations Research/Decision Theory Operations research Decision making Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4191815-0 (DE-588)4037589-4 |
| title | Intelligent Support Systems for Marketing Decisions |
| title_auth | Intelligent Support Systems for Marketing Decisions |
| title_exact_search | Intelligent Support Systems for Marketing Decisions |
| title_exact_search_txtP | Intelligent Support Systems for Marketing Decisions |
| title_full | Intelligent Support Systems for Marketing Decisions by Nikolaos F. Matsatsinis, Y. Siskos |
| title_fullStr | Intelligent Support Systems for Marketing Decisions by Nikolaos F. Matsatsinis, Y. Siskos |
| title_full_unstemmed | Intelligent Support Systems for Marketing Decisions by Nikolaos F. Matsatsinis, Y. Siskos |
| title_short | Intelligent Support Systems for Marketing Decisions |
| title_sort | intelligent support systems for marketing decisions |
| topic | Marketing Operations Research/Decision Theory Operations research Decision making Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Operations Research/Decision Theory Operations research Decision making Entscheidungsunterstützungssystem |
| url | https://doi.org/10.1007/978-1-4615-1147-2 |
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