Research traditions in marketing:
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Dordrecht
Springer Netherlands
1994
|
| Edition: | 1st ed. 1994 |
| Series: | International Series in Quantitative Marketing
5 |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Summary: | Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly |
| Physical Description: | 1 Online-Ressource (XXII, 442 p) |
| ISBN: | 9789401114028 |
| DOI: | 10.1007/978-94-011-1402-8 |
Staff View
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| index_date | 2024-07-03T15:15:38Z |
| indexdate | 2024-07-10T08:56:10Z |
| institution | BVB |
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| spelling | Research traditions in marketing edited by Gilles Laurent, Gary L. Lilien, Bernard Pras 1st ed. 1994 Dordrecht Springer Netherlands 1994 1 Online-Ressource (XXII, 442 p) txt rdacontent c rdamedia cr rdacarrier International Series in Quantitative Marketing 5 Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly Marketing Operations Research/Decision Theory Operations research Decision making Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1992 Brüssel gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s Laurent, Gilles edt Lilien, Gary L. edt Pras, Bernard edt Erscheint auch als Druck-Ausgabe 9789401046152 Erscheint auch als Druck-Ausgabe 9780792393887 Erscheint auch als Druck-Ausgabe 9789401114035 https://doi.org/10.1007/978-94-011-1402-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Research traditions in marketing Marketing Operations Research/Decision Theory Operations research Decision making Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)1071861417 |
| title | Research traditions in marketing |
| title_auth | Research traditions in marketing |
| title_exact_search | Research traditions in marketing |
| title_exact_search_txtP | Research traditions in marketing |
| title_full | Research traditions in marketing edited by Gilles Laurent, Gary L. Lilien, Bernard Pras |
| title_fullStr | Research traditions in marketing edited by Gilles Laurent, Gary L. Lilien, Bernard Pras |
| title_full_unstemmed | Research traditions in marketing edited by Gilles Laurent, Gary L. Lilien, Bernard Pras |
| title_short | Research traditions in marketing |
| title_sort | research traditions in marketing |
| topic | Marketing Operations Research/Decision Theory Operations research Decision making Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing Operations Research/Decision Theory Operations research Decision making Marktforschung Marketingforschung Konferenzschrift 1992 Brüssel |
| url | https://doi.org/10.1007/978-94-011-1402-8 |
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