APA (7th ed.) Citation

Laurent, G., Lilien, G. L., & Pras, B. (1994). Research traditions in marketing (1st ed. 1994.). Springer Netherlands. https://doi.org/10.1007/978-94-011-1402-8

Chicago Style (17th ed.) Citation

Laurent, Gilles, Gary L. Lilien, and Bernard Pras. Research Traditions in Marketing. 1st ed. 1994. Dordrecht: Springer Netherlands, 1994. https://doi.org/10.1007/978-94-011-1402-8.

MLA (9th ed.) Citation

Laurent, Gilles, et al. Research Traditions in Marketing. 1st ed. 1994. Springer Netherlands, 1994. https://doi.org/10.1007/978-94-011-1402-8.