Conjoint Measurement: Methods and Applications
"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top resear...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2000
|
| Edition: | 1st ed. 2000 |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Summary: | "Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green) |
| Physical Description: | 1 Online-Ressource (VI, 437 p. 45 illus) |
| ISBN: | 9783662063958 |
| DOI: | 10.1007/978-3-662-06395-8 |
Staff View
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| spelling | Conjoint Measurement Methods and Applications edited by A. Gustafsson, A. Herrmann, F. Huber 1st ed. 2000 Berlin, Heidelberg Springer Berlin Heidelberg 2000 1 Online-Ressource (VI, 437 p. 45 illus) txt rdacontent c rdamedia cr rdacarrier "Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green) Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Conjoint Measurement (DE-588)4213629-5 s DE-604 Gustafsson, A. edt Herrmann, A. edt Huber, F. edt Erscheint auch als Druck-Ausgabe 9783662063972 Erscheint auch als Druck-Ausgabe 9783662063965 Erscheint auch als Druck-Ausgabe 9783540665267 https://doi.org/10.1007/978-3-662-06395-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Conjoint Measurement Methods and Applications Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement (DE-588)4213629-5 gnd |
| subject_GND | (DE-588)4213629-5 (DE-588)4143413-4 |
| title | Conjoint Measurement Methods and Applications |
| title_auth | Conjoint Measurement Methods and Applications |
| title_exact_search | Conjoint Measurement Methods and Applications |
| title_exact_search_txtP | Conjoint Measurement Methods and Applications |
| title_full | Conjoint Measurement Methods and Applications edited by A. Gustafsson, A. Herrmann, F. Huber |
| title_fullStr | Conjoint Measurement Methods and Applications edited by A. Gustafsson, A. Herrmann, F. Huber |
| title_full_unstemmed | Conjoint Measurement Methods and Applications edited by A. Gustafsson, A. Herrmann, F. Huber |
| title_short | Conjoint Measurement |
| title_sort | conjoint measurement methods and applications |
| title_sub | Methods and Applications |
| topic | Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement (DE-588)4213629-5 gnd |
| topic_facet | Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-662-06395-8 |
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