APA (7th ed.) Citation

Walser, M. (2004). Brand Strength: Building and Testing Models Based on Experiential Information (1st ed. 2004.). Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81629-0

Chicago Style (17th ed.) Citation

Walser, Martin. Brand Strength: Building and Testing Models Based on Experiential Information. 1st ed. 2004. Wiesbaden: Deutscher Universitätsverlag, 2004. https://doi.org/10.1007/978-3-322-81629-0.

MLA (9th ed.) Citation

Walser, Martin. Brand Strength: Building and Testing Models Based on Experiential Information. 1st ed. 2004. Deutscher Universitätsverlag, 2004. https://doi.org/10.1007/978-3-322-81629-0.