APA (7th ed.) Citation

McDonald, M., Christopher, M., & Bass, M. (2003). Marketing: A complete guide. Macmillan Education UK. https://doi.org/10.1007/978-1-4039-3741-4

Chicago Style (17th ed.) Citation

McDonald, Malcolm, Martin Christopher, and Margrit Bass. Marketing: A Complete Guide. London: Macmillan Education UK, 2003. https://doi.org/10.1007/978-1-4039-3741-4.

MLA (9th ed.) Citation

McDonald, Malcolm, et al. Marketing: A Complete Guide. Macmillan Education UK, 2003. https://doi.org/10.1007/978-1-4039-3741-4.