Praxishandbuch Marketing: Grundlagen und Instrumente
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Frankfurt ; New York
Campus Verlag
2020
|
Ausgabe: | 2., vollständig überarbeitete und aktualisierte Auflage |
Schlagworte: | |
Online-Zugang: | FHA01 FLA01 FWS01 FWS02 UPA01 Volltext |
Beschreibung: | 1 Online-Ressource (362 Seiten) Illustrationen, Diagramme |
ISBN: | 9783593444055 |
Internformat
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
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653 | 0 | |a Market research | |
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Datensatz im Suchindex
DE-BY-FWS_katkey | 850925 |
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Pfaff, Dietmar 1960- |
author_GND | (DE-588)129411523 |
author_facet | Pfaff, Dietmar 1960- |
author_role | aut |
author_sort | Pfaff, Dietmar 1960- |
author_variant | d p dp |
building | Verbundindex |
bvnumber | BV046870781 |
classification_rvk | QP 600 |
collection | ZDB-73-CVA ZDB-73-CVB |
ctrlnum | (OCoLC)1153266364 (DE-599)BVBBV046870781 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 2., vollständig überarbeitete und aktualisierte Auflage |
format | Electronic eBook |
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id | DE-604.BV046870781 |
illustrated | Not Illustrated |
index_date | 2024-07-03T15:15:25Z |
indexdate | 2024-08-01T15:37:14Z |
institution | BVB |
isbn | 9783593444055 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032280921 |
oclc_num | 1153266364 |
open_access_boolean | |
owner | DE-860 DE-Aug4 DE-739 DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
owner_facet | DE-860 DE-Aug4 DE-739 DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
physical | 1 Online-Ressource (362 Seiten) Illustrationen, Diagramme |
psigel | ZDB-73-CVA ZDB-73-CVB ZDB-73-CVA FHA_PDA_CVA_Kauf ZDB-73-CVA FLA_PDA_CVA_Kauf |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Campus Verlag |
record_format | marc |
spellingShingle | Pfaff, Dietmar 1960- Praxishandbuch Marketing Grundlagen und Instrumente Marketing-Mix (DE-588)4168908-2 gnd Kaufverhalten (DE-588)4073331-2 gnd Marktforschung (DE-588)4037630-8 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Branchenstruktur (DE-588)4007946-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmodell (DE-588)4168909-4 gnd |
subject_GND | (DE-588)4168908-2 (DE-588)4073331-2 (DE-588)4037630-8 (DE-588)4200234-5 (DE-588)4007946-6 (DE-588)4037589-4 (DE-588)4168909-4 |
title | Praxishandbuch Marketing Grundlagen und Instrumente |
title_auth | Praxishandbuch Marketing Grundlagen und Instrumente |
title_exact_search | Praxishandbuch Marketing Grundlagen und Instrumente |
title_exact_search_txtP | Praxishandbuch Marketing Grundlagen und Instrumente |
title_full | Praxishandbuch Marketing Grundlagen und Instrumente Dietmar Pfaff |
title_fullStr | Praxishandbuch Marketing Grundlagen und Instrumente Dietmar Pfaff |
title_full_unstemmed | Praxishandbuch Marketing Grundlagen und Instrumente Dietmar Pfaff |
title_short | Praxishandbuch Marketing |
title_sort | praxishandbuch marketing grundlagen und instrumente |
title_sub | Grundlagen und Instrumente |
topic | Marketing-Mix (DE-588)4168908-2 gnd Kaufverhalten (DE-588)4073331-2 gnd Marktforschung (DE-588)4037630-8 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Branchenstruktur (DE-588)4007946-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmodell (DE-588)4168909-4 gnd |
topic_facet | Marketing-Mix Kaufverhalten Marktforschung Wettbewerbsstrategie Branchenstruktur Marketing Marketingmodell |
url | https://www.content-select.com/index.php?id=bib_view&ean=9783593444055 |
work_keys_str_mv | AT pfaffdietmar praxishandbuchmarketinggrundlagenundinstrumente |