Customer relationship management: concept, strategy, and tools
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin, Germany
Springer
[2018]
|
| Edition: | Third edition |
| Series: | Springer texts in business and economics
|
| Subjects: | |
| Online Access: | Inhaltstext |
| Item Description: | Auf Rückseite der Titelseite: "Softcover re-print of the original 3rd edition 2018" |
| Physical Description: | XXV, 411 Seiten Illustrationen, Diagramme |
| ISBN: | 9783662585542 3662585545 |
Staff View
MARC
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| 100 | 1 | |a Kumar, V. |d 1957- |e Verfasser |0 (DE-588)131395319 |4 aut | |
| 245 | 1 | 0 | |a Customer relationship management |b concept, strategy, and tools |c V. Kumar, Werner Reinartz |
| 250 | |a Third edition | ||
| 264 | 1 | |a Berlin, Germany |b Springer |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a XXV, 411 Seiten |b Illustrationen, Diagramme | ||
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| 490 | 0 | |a Springer texts in business and economics | |
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| 650 | 0 | 7 | |a Kundenwert |0 (DE-588)4515875-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 653 | |a Customer Lifetime Value | ||
| 653 | |a Customer Loyality | ||
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| 653 | |a Database Marketing | ||
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Record in the Search Index
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| author | Kumar, V. 1957- Reinartz, Werner J. 1963- |
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| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| edition | Third edition |
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| id | DE-604.BV046861814 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:13:11Z |
| indexdate | 2024-12-09T13:05:29Z |
| institution | BVB |
| institution_GND | (DE-588)1065168780 |
| isbn | 9783662585542 3662585545 |
| language | English |
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| physical | XXV, 411 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Springer |
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| series2 | Springer texts in business and economics |
| spelling | Kumar, V. 1957- Verfasser (DE-588)131395319 aut Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz Third edition Berlin, Germany Springer [2018] © 2018 XXV, 411 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Auf Rückseite der Titelseite: "Softcover re-print of the original 3rd edition 2018" Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Customer Lifetime Value Customer Loyality Customer Relationship Management Database Marketing Marketing Strategy (DE-588)4123623-3 Lehrbuch gnd-content Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Kundenwert (DE-588)4515875-7 s DE-604 Reinartz, Werner J. 1963- Verfasser (DE-588)171875435 aut Springer-Verlag GmbH (DE-588)1065168780 pbl Äquivalent Druck-Ausgabe, Hardcover 2018 978-3-662-55380-0 (DE-604)BV044650511 Erscheint auch als Online-Ausgabe, PDF, EPUB 978-3-662-55381-7 (DE-604)BV044965844 http://deposit.dnb.de/cgi-bin/dokserv?id=629abd8f66ae42c6b9ff7945eb3b607d&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4515875-7 (DE-588)4236865-0 (DE-588)4123623-3 |
| title | Customer relationship management concept, strategy, and tools |
| title_auth | Customer relationship management concept, strategy, and tools |
| title_exact_search | Customer relationship management concept, strategy, and tools |
| title_exact_search_txtP | Customer relationship management concept, strategy, and tools |
| title_full | Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz |
| title_fullStr | Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz |
| title_full_unstemmed | Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz |
| title_short | Customer relationship management |
| title_sort | customer relationship management concept strategy and tools |
| title_sub | concept, strategy, and tools |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmanagement Kundenwert Kundenmanagement Lehrbuch |
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