The new marketing: how to win in the digital age
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
Sage
2020
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 268 Seiten Illustrationen, Diagramme 25 cm |
| ISBN: | 9781526490117 9781526490100 |
Staff View
MARC
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Record in the Search Index
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| adam_text | CONTENTS Author Biographies Acknowledgments Foreword Praise for The New Marketing Online Resources viii x xii xv xvii Introduction 1 Part 1 Marketing Transformation in a Digital World 5 1 Challenges Facing the New Marketing Organization 7 2 Seeing Real-Time into the Consumer s Mind 22 3 Architecting Data-Driven Buyer Personas 39 4 Personalizing the Customer Journey and Activating Brand Purpose 55 Part 2 Building the Content Marketing Supply Chain 79 5 Designing Experiences to WOW Customers 81 6 Winning with Content Marketing and Storytelling 97 7 Disrupting the Content Distribution Mix Part 3 Connecting Through New Channels and Developing Your Personal Brand 120 143 8 Engaging Social Employees, Influencers and Generation Ż 145 9 Unlocking the Power of You 170
vi CONTENTS Part 4 Bringing the Future into Focus 189 10 The New Integrated Marketing Strategy: Brand Choreography® 191 11 Data In, Branding Out 215 12 The Future: Coming Faster Than You Think 240 Afterword 254 Appendix A 259 Appendix В 260 Index 262
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| adam_txt |
CONTENTS Author Biographies Acknowledgments Foreword Praise for The New Marketing Online Resources viii x xii xv xvii Introduction 1 Part 1 Marketing Transformation in a Digital World 5 1 Challenges Facing the New Marketing Organization 7 2 Seeing Real-Time into the Consumer's Mind 22 3 Architecting Data-Driven Buyer Personas 39 4 Personalizing the Customer Journey and Activating Brand Purpose 55 Part 2 Building the Content Marketing Supply Chain 79 5 Designing Experiences to WOW Customers 81 6 Winning with Content Marketing and Storytelling 97 7 Disrupting the Content Distribution Mix Part 3 Connecting Through New Channels and Developing Your Personal Brand 120 143 8 Engaging Social Employees, Influencers and Generation Ż 145 9 Unlocking the Power of You 170
vi CONTENTS Part 4 Bringing the Future into Focus 189 10 The New Integrated Marketing Strategy: Brand Choreography® 191 11 Data In, Branding Out 215 12 The Future: Coming Faster Than You Think 240 Afterword 254 Appendix A 259 Appendix В 260 Index 262 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| spelling | Burgess, Cheryl Verfasser (DE-588)1046387960 aut The new marketing how to win in the digital age Cheryl Burgess & Mark Burgess Los Angeles Sage 2020 XVI, 268 Seiten Illustrationen, Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier Digitalisierung (DE-588)4123065-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet marketing (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s Online-Marketing (DE-588)7706419-7 s DE-604 Burgess, Mark 1949- Verfasser (DE-588)1043116753 aut Erscheint auch als Online-Ausgabe 9781529737400 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032270018&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Burgess, Cheryl Burgess, Mark 1949- The new marketing how to win in the digital age Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd |
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| title | The new marketing how to win in the digital age |
| title_auth | The new marketing how to win in the digital age |
| title_exact_search | The new marketing how to win in the digital age |
| title_exact_search_txtP | The new marketing how to win in the digital age |
| title_full | The new marketing how to win in the digital age Cheryl Burgess & Mark Burgess |
| title_fullStr | The new marketing how to win in the digital age Cheryl Burgess & Mark Burgess |
| title_full_unstemmed | The new marketing how to win in the digital age Cheryl Burgess & Mark Burgess |
| title_short | The new marketing |
| title_sort | the new marketing how to win in the digital age |
| title_sub | how to win in the digital age |
| topic | Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Digitalisierung Marketing Online-Marketing Lehrbuch |
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