Selling out: culture, commerce, and popular music

"The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitio...

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Bibliographische Detailangaben
1. Verfasser: Klein, Bethany (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York ; London ; Oxford ; New Delhi ; Sydney Bloomsbury Academic 2020
Ausgabe:First edition
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic."--
Acknowledgements -- Introduction -- 1. Popular music for art's sake -- 2. Popular music as big money -- 3. Alternative goes mainstream -- 4. A different kind of selling out -- 5. Popular music in advertising -- 6. Promotion in popular music -- 7. Popular music and beyond -- References -- Index
Beschreibung:Includes bibliographical references and index
Beschreibung:193 Seiten
ISBN:9781501339301
9781501339318