A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agenc...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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New York, NY
Fordham University Press
[2013]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FCO01 Volltext |
| Zusammenfassung: | During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) |
| Beschreibung: | 1 online resource (288 pages) |
| ISBN: | 9780823253777 |
| DOI: | 10.1515/9780823253777 |
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| spelling | Meyers, Cynthia B. Verfasser aut A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers New York, NY Fordham University Press [2013] © 2013 1 online resource (288 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s In English World War II. admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor SOCIAL SCIENCE / Media Studies bisacsh Advertising in popular culture United States History 20th century Radio advertising United States History 20th century Radio broadcasting United States History 20th century Radio programs United States History 20th century https://doi.org/10.1515/9780823253777 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Meyers, Cynthia B. A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio World War II. admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor SOCIAL SCIENCE / Media Studies bisacsh Advertising in popular culture United States History 20th century Radio advertising United States History 20th century Radio broadcasting United States History 20th century Radio programs United States History 20th century |
| title | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio |
| title_auth | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio |
| title_exact_search | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio |
| title_exact_search_txtP | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio |
| title_full | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers |
| title_fullStr | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers |
| title_full_unstemmed | A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers |
| title_short | A Word from Our Sponsor |
| title_sort | a word from our sponsor admen advertising and the golden age of radio |
| title_sub | Admen, Advertising, and the Golden Age of Radio |
| topic | World War II. admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor SOCIAL SCIENCE / Media Studies bisacsh Advertising in popular culture United States History 20th century Radio advertising United States History 20th century Radio broadcasting United States History 20th century Radio programs United States History 20th century |
| topic_facet | World War II. admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor SOCIAL SCIENCE / Media Studies Advertising in popular culture United States History 20th century Radio advertising United States History 20th century Radio broadcasting United States History 20th century Radio programs United States History 20th century |
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