Entrepreneurial marketing: a blueprint for customer engagement
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement ex...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
[2021]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xxviii, 346 Seiten Illustrationen, Diagramme |
| ISBN: | 9781544320434 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Preface xvi Acknowledgments xxv About the Author xxvii CHAPTER 1 · Marketing Using an Entrepreneurial Lens 1 CHAPTER 2 · Understanding Your Ecosystem 28 CHAPTER 3 · Identifying Your Customers Journey 64 CHAPTER 4 · Listening to the Voice of the Customer 96 CHAPTER 5 · Managing Competition and Inertia 117 CHAPTER 6 · Creating Brand Engagement 138 CHAPTER 7 · Designing Marketing Partnerships That Empower Growth 161 CHAPTER 8 · Creating Sales Processes and Systems 184 CHAPTER 9 · Solution Selling 211 CHAPTER 10 · Doing Well While Doing Good 242 CHAPTER 11 · Deploying Omnichannel Marketing to Create Customer Engagement 261 CHAPTER 12 · Leveraging Old School Marketing Tactics 289 CHAPTER 13 · Using Data and Passion to Move From Ideato Market 311 References 332 Index 337
|
| adam_txt |
Preface xvi Acknowledgments xxv About the Author xxvii CHAPTER 1 · Marketing Using an Entrepreneurial Lens 1 CHAPTER 2 · Understanding Your Ecosystem 28 CHAPTER 3 · Identifying Your Customers'Journey 64 CHAPTER 4 · Listening to the Voice of the Customer 96 CHAPTER 5 · Managing Competition and Inertia 117 CHAPTER 6 · Creating Brand Engagement 138 CHAPTER 7 · Designing Marketing Partnerships That Empower Growth 161 CHAPTER 8 · Creating Sales Processes and Systems 184 CHAPTER 9 · Solution Selling 211 CHAPTER 10 · Doing Well While Doing Good 242 CHAPTER 11 · Deploying Omnichannel Marketing to Create Customer Engagement 261 CHAPTER 12 · Leveraging Old School Marketing Tactics 289 CHAPTER 13 · Using Data and Passion to Move From Ideato Market 311 References 332 Index 337 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1159397181 (DE-599)KXP1671340434 |
| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| institution | BVB |
| isbn | 9781544320434 |
| language | English |
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| spelling | Goldstein, Beth Verfasser (DE-588)1229879153 aut Entrepreneurial marketing a blueprint for customer engagement Beth Goldstein Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE [2021] xxviii, 346 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing Consumer satisfaction Branding (Marketing) Internet marketing Marketingmanagement (DE-588)4168907-0 s Kundenmanagement (DE-588)4236865-0 s DE-604 Erscheint auch als Onlineausgabe, epub 978-1-5443-9743-6 Erscheint auch als Onlineausgabe, epub 978-1-5443-9744-3 Erscheint auch als Onlineausgabe, pdf 978-1-5443-9742-9 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032239181&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goldstein, Beth Entrepreneurial marketing a blueprint for customer engagement Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4236865-0 |
| title | Entrepreneurial marketing a blueprint for customer engagement |
| title_auth | Entrepreneurial marketing a blueprint for customer engagement |
| title_exact_search | Entrepreneurial marketing a blueprint for customer engagement |
| title_exact_search_txtP | Entrepreneurial marketing a blueprint for customer engagement |
| title_full | Entrepreneurial marketing a blueprint for customer engagement Beth Goldstein |
| title_fullStr | Entrepreneurial marketing a blueprint for customer engagement Beth Goldstein |
| title_full_unstemmed | Entrepreneurial marketing a blueprint for customer engagement Beth Goldstein |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing a blueprint for customer engagement |
| title_sub | a blueprint for customer engagement |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketingmanagement Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032239181&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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