Analyzing the strategic role of neuromarketing and consumer neuroscience:
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2020]
|
| Subjects: | |
| Online Access: | DE-1050 DE-706 DE-29 DE-83 DE-898 Volltext |
| Summary: | "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781799831280 |
| DOI: | 10.4018/978-1-7998-3126-6 |
Staff View
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| 505 | 8 | |a Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking | |
| 505 | 8 | |a Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index | |
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| contents | Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index |
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| language | English |
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| spelling | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- Neuromarketing Consumer behavior Consumer behavior fast Neuromarketing fast Neuromarketing (DE-588)7601901-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Neuromarketing (DE-588)7601901-9 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Atli, Dincer edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-3126-6 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-3127-3 https://doi.org/10.4018/978-1-7998-3126-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Analyzing the strategic role of neuromarketing and consumer neuroscience Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index Neuromarketing Consumer behavior Consumer behavior fast Neuromarketing fast Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_auth | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_exact_search | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_exact_search_txtP | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_full | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_fullStr | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_full_unstemmed | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_short | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_sort | analyzing the strategic role of neuromarketing and consumer neuroscience |
| topic | Neuromarketing Consumer behavior Consumer behavior fast Neuromarketing fast Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Neuromarketing Consumer behavior Verbraucherverhalten Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-3126-6 |
| work_keys_str_mv | AT atlidincer analyzingthestrategicroleofneuromarketingandconsumerneuroscience |