Analyzing the strategic role of neuromarketing and consumer neuroscience:
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-29 DE-83 DE-898 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781799831280 |
| DOI: | 10.4018/978-1-7998-3126-6 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046822549 | ||
| 003 | DE-604 | ||
| 005 | 20211108 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200724s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9781799831280 |9 978-1-7998-3128-0 | ||
| 035 | |a (OCoLC)1190927909 | ||
| 035 | |a (DE-599)BVBBV046822549 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-29 |a DE-706 |a DE-83 |a DE-898 | ||
| 245 | 1 | 0 | |a Analyzing the strategic role of neuromarketing and consumer neuroscience |c Dincer Atli |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2020] | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking | |
| 505 | 8 | |a Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index | |
| 520 | |a "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- | ||
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Neuromarketing |2 fast | |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Atli, Dincer |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, hardcover |z 978-1-7998-3126-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, softcover |z 978-1-7998-3127-3 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-7998-3126-6 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 966 | e | |u https://doi.org/10.4018/978-1-7998-3126-6 |l DE-1050 |p ZDB-98-IGB |q FHD01_IGB_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-3126-6 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-3126-6 |l DE-29 |p ZDB-98-IGB |q UER_Einzelkauf |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-3126-6 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-3126-6 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805076698357563392 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Atli, Dincer |
| author2_role | edt |
| author2_variant | d a da |
| author_facet | Atli, Dincer |
| building | Verbundindex |
| bvnumber | BV046822549 |
| collection | ZDB-98-IGB |
| contents | Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index |
| ctrlnum | (OCoLC)1190927909 (DE-599)BVBBV046822549 |
| doi_str_mv | 10.4018/978-1-7998-3126-6 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV046822549</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211108</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200724s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799831280</subfield><subfield code="9">978-1-7998-3128-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1190927909</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046822549</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Analyzing the strategic role of neuromarketing and consumer neuroscience</subfield><subfield code="c">Dincer Atli</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Atli, Dincer</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, hardcover</subfield><subfield code="z">978-1-7998-3126-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, softcover</subfield><subfield code="z">978-1-7998-3127-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-7998-3126-6</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-3126-6</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHD01_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-3126-6</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-3126-6</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">UER_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-3126-6</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-3126-6</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046822549 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:02:33Z |
| indexdate | 2024-07-20T06:01:26Z |
| institution | BVB |
| isbn | 9781799831280 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032230876 |
| oclc_num | 1190927909 |
| open_access_boolean | |
| owner | DE-1050 DE-29 DE-706 DE-83 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-29 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB UER_Einzelkauf ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- Neuromarketing Consumer behavior Consumer behavior fast Neuromarketing fast Neuromarketing (DE-588)7601901-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Neuromarketing (DE-588)7601901-9 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Atli, Dincer edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-3126-6 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-3127-3 https://doi.org/10.4018/978-1-7998-3126-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Analyzing the strategic role of neuromarketing and consumer neuroscience Title Page -- Copyright Page -- Book Series -- Dedication -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Importance of Brain Reward System in Neuromarketing -- Chapter 2: From Philosophical Queries to Greater Dilemmas of Neuroethics -- Chapter 3: Consumer Neuroscience Perspective for Brands -- Chapter 4: Understanding Consumer Behavior Through Eye-Tracking -- Chapter 5: Neuromarketing Trends and Opportunities for Companies -- Chapter 6: The Science Behind Neuromarketing -- Chapter 7: Pattern Thinking Chapter 8: Traditional Market Research and Neuromarketing Research -- Chapter 9: Neuromarketing Insights for Start-Up Companies -- Chapter 10: Consumer Neuroscience -- Chapter 11: A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision -- Chapter 12: Applying Neuroscience to Talent Management -- Compilation of References -- About the Contributors -- Index Neuromarketing Consumer behavior Consumer behavior fast Neuromarketing fast Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_auth | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_exact_search | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_exact_search_txtP | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_full | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_fullStr | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_full_unstemmed | Analyzing the strategic role of neuromarketing and consumer neuroscience Dincer Atli |
| title_short | Analyzing the strategic role of neuromarketing and consumer neuroscience |
| title_sort | analyzing the strategic role of neuromarketing and consumer neuroscience |
| topic | Neuromarketing Consumer behavior Consumer behavior fast Neuromarketing fast Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Neuromarketing Consumer behavior Verbraucherverhalten Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-3126-6 |
| work_keys_str_mv | AT atlidincer analyzingthestrategicroleofneuromarketingandconsumerneuroscience |