Weaponized marketing: defeating Islam jihad with marketing that built the world's top brands
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Lanham, Maryland
Rowman & Littlefield
[2020]
|
Schriftenreihe: | Security and Professional Intelligence Education Series
|
Schlagworte: | |
Online-Zugang: | UEI03 Volltext |
Beschreibung: | 1 Online-Ressource (168 Seiten) |
ISBN: | 9781538137550 |
Internformat
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
---|---|---|---|
001 | BV046820127 | ||
003 | DE-604 | ||
005 | 20210512 | ||
007 | cr|uuu---uuuuu | ||
008 | 200723s2020 |||| o||u| ||||||eng d | ||
020 | |a 9781538137550 |c Online |9 9781538137550 | ||
035 | |a (OCoLC)1190911458 | ||
035 | |a (DE-599)BVBBV046820127 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-945 | ||
084 | |a AP 17340 |0 (DE-625)7004: |2 rvk | ||
100 | 1 | |a Merriam, Lisa |e Verfasser |4 aut | |
245 | 1 | 0 | |a Weaponized marketing |b defeating Islam jihad with marketing that built the world's top brands |c Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
264 | 1 | |a Lanham, Maryland |b Rowman & Littlefield |c [2020] | |
300 | |a 1 Online-Ressource (168 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a Security and Professional Intelligence Education Series | |
650 | 0 | 7 | |a Terrorismus |0 (DE-588)4059534-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Bekämpfung |0 (DE-588)4112701-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Islam |0 (DE-588)4027743-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Djihad |0 (DE-588)4305296-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Terrorismus |0 (DE-588)4059534-1 |D s |
689 | 0 | 1 | |a Islam |0 (DE-588)4027743-4 |D s |
689 | 0 | 2 | |a Bekämpfung |0 (DE-588)4112701-8 |D s |
689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Djihad |0 (DE-588)4305296-4 |D s |
689 | 1 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
689 | 1 | 2 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |D s |
689 | 1 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | |5 DE-604 | |
700 | 1 | |a Kotler, Milton |e Sonstige |0 (DE-588)141937491 |4 oth | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 9781538137536 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 9781538137543 |
856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2515780 |x Aggregator |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-4-NLEBK | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-032228506 | ||
966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2515780 |l UEI03 |p ZDB-4-NLEBK |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1804181632775618560 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Merriam, Lisa |
author_GND | (DE-588)141937491 |
author_facet | Merriam, Lisa |
author_role | aut |
author_sort | Merriam, Lisa |
author_variant | l m lm |
building | Verbundindex |
bvnumber | BV046820127 |
classification_rvk | AP 17340 |
collection | ZDB-4-NLEBK |
ctrlnum | (OCoLC)1190911458 (DE-599)BVBBV046820127 |
discipline | Allgemeines |
discipline_str_mv | Allgemeines |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02365nmm a2200553 c 4500</leader><controlfield tag="001">BV046820127</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210512 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200723s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781538137550</subfield><subfield code="c">Online</subfield><subfield code="9">9781538137550</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1190911458</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046820127</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17340</subfield><subfield code="0">(DE-625)7004:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Merriam, Lisa</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Weaponized marketing</subfield><subfield code="b">defeating Islam jihad with marketing that built the world's top brands</subfield><subfield code="c">Lisa Merriam and Milton Kotler ; foreword by Philip Kotler</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lanham, Maryland</subfield><subfield code="b">Rowman & Littlefield</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (168 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Security and Professional Intelligence Education Series</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Terrorismus</subfield><subfield code="0">(DE-588)4059534-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bekämpfung</subfield><subfield code="0">(DE-588)4112701-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Islam</subfield><subfield code="0">(DE-588)4027743-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Djihad</subfield><subfield code="0">(DE-588)4305296-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Terrorismus</subfield><subfield code="0">(DE-588)4059534-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Islam</subfield><subfield code="0">(DE-588)4027743-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Bekämpfung</subfield><subfield code="0">(DE-588)4112701-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Djihad</subfield><subfield code="0">(DE-588)4305296-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Milton</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)141937491</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">9781538137536</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">9781538137543</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2515780</subfield><subfield code="x">Aggregator</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032228506</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2515780</subfield><subfield code="l">UEI03</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV046820127 |
illustrated | Not Illustrated |
index_date | 2024-07-03T15:01:44Z |
indexdate | 2024-07-10T08:54:45Z |
institution | BVB |
isbn | 9781538137550 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032228506 |
oclc_num | 1190911458 |
open_access_boolean | |
owner | DE-945 |
owner_facet | DE-945 |
physical | 1 Online-Ressource (168 Seiten) |
psigel | ZDB-4-NLEBK |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Rowman & Littlefield |
record_format | marc |
series2 | Security and Professional Intelligence Education Series |
spelling | Merriam, Lisa Verfasser aut Weaponized marketing defeating Islam jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler Lanham, Maryland Rowman & Littlefield [2020] 1 Online-Ressource (168 Seiten) txt rdacontent c rdamedia cr rdacarrier Security and Professional Intelligence Education Series Terrorismus (DE-588)4059534-1 gnd rswk-swf Bekämpfung (DE-588)4112701-8 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Islam (DE-588)4027743-4 gnd rswk-swf Djihad (DE-588)4305296-4 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Terrorismus (DE-588)4059534-1 s Islam (DE-588)4027743-4 s Bekämpfung (DE-588)4112701-8 s Marketing (DE-588)4037589-4 s DE-604 Djihad (DE-588)4305296-4 s Marke (DE-588)4074577-6 s Erfolgsfaktor (DE-588)4197034-2 s Kotler, Milton Sonstige (DE-588)141937491 oth Erscheint auch als Druck-Ausgabe, Hardcover 9781538137536 Erscheint auch als Druck-Ausgabe, Paperback 9781538137543 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2515780 Aggregator URL des Erstveröffentlichers Volltext |
spellingShingle | Merriam, Lisa Weaponized marketing defeating Islam jihad with marketing that built the world's top brands Terrorismus (DE-588)4059534-1 gnd Bekämpfung (DE-588)4112701-8 gnd Marke (DE-588)4074577-6 gnd Islam (DE-588)4027743-4 gnd Djihad (DE-588)4305296-4 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4059534-1 (DE-588)4112701-8 (DE-588)4074577-6 (DE-588)4027743-4 (DE-588)4305296-4 (DE-588)4197034-2 (DE-588)4037589-4 |
title | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands |
title_auth | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands |
title_exact_search | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands |
title_exact_search_txtP | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands |
title_full | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
title_fullStr | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
title_full_unstemmed | Weaponized marketing defeating Islam jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
title_short | Weaponized marketing |
title_sort | weaponized marketing defeating islam jihad with marketing that built the world s top brands |
title_sub | defeating Islam jihad with marketing that built the world's top brands |
topic | Terrorismus (DE-588)4059534-1 gnd Bekämpfung (DE-588)4112701-8 gnd Marke (DE-588)4074577-6 gnd Islam (DE-588)4027743-4 gnd Djihad (DE-588)4305296-4 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Terrorismus Bekämpfung Marke Islam Djihad Erfolgsfaktor Marketing |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2515780 |
work_keys_str_mv | AT merriamlisa weaponizedmarketingdefeatingislamjihadwithmarketingthatbuilttheworldstopbrands AT kotlermilton weaponizedmarketingdefeatingislamjihadwithmarketingthatbuilttheworldstopbrands |