Marketing manipulation: a consumer's survival manual
"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptib...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey ; Singapore
World Scientific Publishing Company Pte Limited
[2019]
Hanover, MA now |
| Schriftenreihe: | World Scientific - Now Publishers series in business
vol. 14 |
| Schlagworte: | |
| Online-Zugang: | EUV01 UBY01 Volltext |
| Zusammenfassung: | "Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Resource (252 Seiten) Illustrationen |
| ISBN: | 9789813234710 9789813234727 |
| DOI: | 10.1142/10839 |
Internformat
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Datensatz im Suchindex
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| author | Kamins, Michael A. |
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| dewey-full | 381.3/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.3/3 |
| dewey-search | 381.3/3 |
| dewey-sort | 3381.3 13 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/10839 |
| format | Electronic eBook |
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| id | DE-604.BV046810098 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:58:43Z |
| indexdate | 2024-07-10T08:54:28Z |
| institution | BVB |
| isbn | 9789813234710 9789813234727 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032218678 |
| oclc_num | 1100119058 |
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| physical | 1 Online-Resource (252 Seiten) Illustrationen |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | World Scientific Publishing Company Pte Limited now |
| record_format | marc |
| series | World Scientific - Now Publishers series in business |
| series2 | World Scientific - Now Publishers series in business |
| spelling | Kamins, Michael A. Verfasser (DE-588)170273059 aut Marketing manipulation a consumer's survival manual Michael Kamins New Jersey ; Singapore World Scientific Publishing Company Pte Limited [2019] Hanover, MA now © 2019 1 Online-Resource (252 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier World Scientific - Now Publishers series in business vol. 14 Includes bibliographical references and index "Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website Consumer behavior Marketing / Psychological aspects Electronic books Erscheint auch als Druck-Ausgabe 978-981-3234-70-3 World Scientific - Now Publishers series in business vol. 14 (DE-604)BV046987737 14 https://doi.org/10.1142/10839 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kamins, Michael A. Marketing manipulation a consumer's survival manual World Scientific - Now Publishers series in business Consumer behavior Marketing / Psychological aspects Electronic books |
| title | Marketing manipulation a consumer's survival manual |
| title_auth | Marketing manipulation a consumer's survival manual |
| title_exact_search | Marketing manipulation a consumer's survival manual |
| title_exact_search_txtP | Marketing manipulation a consumer's survival manual |
| title_full | Marketing manipulation a consumer's survival manual Michael Kamins |
| title_fullStr | Marketing manipulation a consumer's survival manual Michael Kamins |
| title_full_unstemmed | Marketing manipulation a consumer's survival manual Michael Kamins |
| title_short | Marketing manipulation |
| title_sort | marketing manipulation a consumer s survival manual |
| title_sub | a consumer's survival manual |
| topic | Consumer behavior Marketing / Psychological aspects Electronic books |
| topic_facet | Consumer behavior Marketing / Psychological aspects Electronic books |
| url | https://doi.org/10.1142/10839 |
| volume_link | (DE-604)BV046987737 |
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