The Catalyst: how to change anyone's mind
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Simon & Schuster
2020
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 270 Seiten |
| ISBN: | 9781471193774 |
Internformat
MARC
| LEADER | 00000nam a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV046805589 | ||
| 003 | DE-604 | ||
| 005 | 20200727 | ||
| 007 | t | ||
| 008 | 200714s2020 |||| 00||| eng d | ||
| 020 | |a 9781471193774 |9 978-1-4711-9377-4 | ||
| 035 | |a (OCoLC)1182801925 | ||
| 035 | |a (DE-599)HEB46066025X | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 084 | |a QP 342 |0 (DE-625)141863: |2 rvk | ||
| 100 | 1 | |a Berger, Jonah |e Verfasser |0 (DE-588)1214604935 |4 aut | |
| 245 | 1 | 0 | |a The Catalyst |b how to change anyone's mind |c Jonah Berger |
| 264 | 1 | |a London |b Simon & Schuster |c 2020 | |
| 300 | |a 270 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Hindernis |0 (DE-588)4368704-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Organisationswandel |0 (DE-588)4075693-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verhaltensmodifikation |0 (DE-588)4062871-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verhaltensmodifikation |0 (DE-588)4062871-1 |D s |
| 689 | 0 | 1 | |a Organisationswandel |0 (DE-588)4075693-2 |D s |
| 689 | 0 | 2 | |a Hindernis |0 (DE-588)4368704-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Onlineausgabe |z 978-1-4711-9378-1 |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032214244&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032214244 | ||
Datensatz im Suchindex
| _version_ | 1804181606595821569 |
|---|---|
| adam_text | Contents Introduction Getting mobsters to turn themselves in .. . Why pushing doesn’t work... A different approach to change . . . Finding the parking brakes ... Catalysts REDUCE roadblocks. 1 1. Reactance 15 Why people eat detergent... When warnings become recommendations . . . Might choice make you live longer? .. . Encouraging people to persuade themselves .. . When smokers tell people not to smoke .. . How hostage negotiators get people to come out with their hands up .. . When pushed, people push back. Case Study: How to Change an Extremist’s Mind 51 2. Endowment 61 When consumers like less reliability ... Of mugs and men . .. Why sellers value things more than buyers . .. Why losses loom larger than gains . . . When smaller injuries hurt more ... Good is the enemy of great. . . Why a famous explorer burned his ships ... Doing nothingfeels costless, but it isn’t. Case Study: How to Change a Nation’s Opinion 84 3. Distance 89 What would make people less prejudiced . .. Why correcting false information backfires ... Why political advertising is a waste of money, and when it isn’t. . . When it’s better to ask for less .. . Finding an unsticking point... Toofarfrom their backyard, people tend to disregard. Case Study: How to Change a Voter’s Mind 125
Contents x 4. Uncertainty 133 Changing ingrained behavior ... Quantifying the uncertainty tax... How to make money by giving things away for free ... Why online retailers are opening physical stores . . . What dog shelters have in common with REI... Easier to try, more likely to buy. Case Study: How to Change the Boss’s Mind 170 5. Corroborating Evidence 177 Getting heroin addicts to quit... Why changing minds is like trying to tip a seesaw... How to solve the translation problem ... When people check to see if they have a tail. .. Which sources are most impactful? ... When to concentrate scare resources and when to spread them out... Some things need more proof. Case Study: How to Change Consumer Behavior 208 Epilogue When Israelis and Palestinians hold hands ... Find the root... How to REDUCE roadblocks 215 Acknowledgments 231 Appendix: Active Listening 233 Appendix: Applying Freemium 237 Appendix: Force Field Analysis 239 Notes 243 Index 259
|
| adam_txt |
Contents Introduction Getting mobsters to turn themselves in . . Why pushing doesn’t work. A different approach to change . . . Finding the parking brakes . Catalysts REDUCE roadblocks. 1 1. Reactance 15 Why people eat detergent. When warnings become recommendations . . . Might choice make you live longer? . . Encouraging people to persuade themselves . . When smokers tell people not to smoke . . How hostage negotiators get people to come out with their hands up . . When pushed, people push back. Case Study: How to Change an Extremist’s Mind 51 2. Endowment 61 When consumers like less reliability . Of mugs and men . . Why sellers value things more than buyers . . Why losses loom larger than gains . . . When smaller injuries hurt more . Good is the enemy of great. . . Why a famous explorer burned his ships . Doing nothingfeels costless, but it isn’t. Case Study: How to Change a Nation’s Opinion 84 3. Distance 89 What would make people less prejudiced . . Why correcting false information backfires . Why political advertising is a waste of money, and when it isn’t. . . When it’s better to ask for less . . Finding an unsticking point. Toofarfrom their backyard, people tend to disregard. Case Study: How to Change a Voter’s Mind 125
Contents x 4. Uncertainty 133 Changing ingrained behavior . Quantifying the uncertainty tax. How to make money by giving things away for free . Why online retailers are opening physical stores . . . What dog shelters have in common with REI. Easier to try, more likely to buy. Case Study: How to Change the Boss’s Mind 170 5. Corroborating Evidence 177 Getting heroin addicts to quit. Why changing minds is like trying to tip a seesaw. How to solve the translation problem . When people check to see if they have a tail. . Which sources are most impactful? . When to concentrate scare resources and when to spread them out. Some things need more proof. Case Study: How to Change Consumer Behavior 208 Epilogue When Israelis and Palestinians hold hands . Find the root. How to REDUCE roadblocks 215 Acknowledgments 231 Appendix: Active Listening 233 Appendix: Applying Freemium 237 Appendix: Force Field Analysis 239 Notes 243 Index 259 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Berger, Jonah |
| author_GND | (DE-588)1214604935 |
| author_facet | Berger, Jonah |
| author_role | aut |
| author_sort | Berger, Jonah |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV046805589 |
| classification_rvk | QP 342 |
| ctrlnum | (OCoLC)1182801925 (DE-599)HEB46066025X |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01509nam a22003731c 4500</leader><controlfield tag="001">BV046805589</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200727 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200714s2020 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781471193774</subfield><subfield code="9">978-1-4711-9377-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1182801925</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HEB46066025X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 342</subfield><subfield code="0">(DE-625)141863:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Berger, Jonah</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1214604935</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Catalyst</subfield><subfield code="b">how to change anyone's mind</subfield><subfield code="c">Jonah Berger</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Simon & Schuster</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">270 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Hindernis</subfield><subfield code="0">(DE-588)4368704-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Organisationswandel</subfield><subfield code="0">(DE-588)4075693-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verhaltensmodifikation</subfield><subfield code="0">(DE-588)4062871-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verhaltensmodifikation</subfield><subfield code="0">(DE-588)4062871-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Organisationswandel</subfield><subfield code="0">(DE-588)4075693-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Hindernis</subfield><subfield code="0">(DE-588)4368704-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Onlineausgabe</subfield><subfield code="z">978-1-4711-9378-1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032214244&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032214244</subfield></datafield></record></collection> |
| id | DE-604.BV046805589 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:57:22Z |
| indexdate | 2024-07-10T08:54:20Z |
| institution | BVB |
| isbn | 9781471193774 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032214244 |
| oclc_num | 1182801925 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | 270 Seiten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Simon & Schuster |
| record_format | marc |
| spelling | Berger, Jonah Verfasser (DE-588)1214604935 aut The Catalyst how to change anyone's mind Jonah Berger London Simon & Schuster 2020 270 Seiten txt rdacontent n rdamedia nc rdacarrier Hindernis (DE-588)4368704-0 gnd rswk-swf Organisationswandel (DE-588)4075693-2 gnd rswk-swf Verhaltensmodifikation (DE-588)4062871-1 gnd rswk-swf Verhaltensmodifikation (DE-588)4062871-1 s Organisationswandel (DE-588)4075693-2 s Hindernis (DE-588)4368704-0 s DE-604 Erscheint auch als Onlineausgabe 978-1-4711-9378-1 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032214244&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berger, Jonah The Catalyst how to change anyone's mind Hindernis (DE-588)4368704-0 gnd Organisationswandel (DE-588)4075693-2 gnd Verhaltensmodifikation (DE-588)4062871-1 gnd |
| subject_GND | (DE-588)4368704-0 (DE-588)4075693-2 (DE-588)4062871-1 |
| title | The Catalyst how to change anyone's mind |
| title_auth | The Catalyst how to change anyone's mind |
| title_exact_search | The Catalyst how to change anyone's mind |
| title_exact_search_txtP | The Catalyst how to change anyone's mind |
| title_full | The Catalyst how to change anyone's mind Jonah Berger |
| title_fullStr | The Catalyst how to change anyone's mind Jonah Berger |
| title_full_unstemmed | The Catalyst how to change anyone's mind Jonah Berger |
| title_short | The Catalyst |
| title_sort | the catalyst how to change anyone s mind |
| title_sub | how to change anyone's mind |
| topic | Hindernis (DE-588)4368704-0 gnd Organisationswandel (DE-588)4075693-2 gnd Verhaltensmodifikation (DE-588)4062871-1 gnd |
| topic_facet | Hindernis Organisationswandel Verhaltensmodifikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032214244&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bergerjonah thecatalysthowtochangeanyonesmind |