Superhero culture wars: politics, marketing, and social justice in Marvel comics
"The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America’s Culture Wars. In the first in-depth scholarly study of Marvel Comics’ most recent engagement with progressive pol...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
London ; New York ; Oxford ; New Delhi ; Sydney
Bloomsbury Academic
2021
|
| Schriftenreihe: | Bloomsbury comics studies
|
| Schlagworte: | |
| Zusammenfassung: | "The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America’s Culture Wars. In the first in-depth scholarly study of Marvel Comics’ most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company’s commercial marketing and its traditional fan base. Along the way the book covers such topics as: Major characters such as Miles Morales’s Spider-man, Kamala Khan’s Ms. Marvel, Jane Foster’s Thor, Sam Wilson’s Captain America and the Secret Empire series’ turncoat Captain America Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis Marketing, the Marvel Universe, and online fan culture Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience." |
| Beschreibung: | 200 Seiten |
| ISBN: | 9781350148635 9781350148642 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804181600575946752 |
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| author | Flegel, Monica Leggatt, Judith |
| author_GND | (DE-588)1161545514 |
| author_facet | Flegel, Monica Leggatt, Judith |
| author_role | aut aut |
| author_sort | Flegel, Monica |
| author_variant | m f mf j l jl |
| building | Verbundindex |
| bvnumber | BV046802036 |
| classification_rvk | HU 1821 AP 88890 |
| ctrlnum | (OCoLC)1245340038 (DE-599)BVBBV046802036 |
| discipline | Allgemeines Anglistik / Amerikanistik |
| discipline_str_mv | Allgemeines Anglistik / Amerikanistik |
| format | Book |
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| index_date | 2024-07-03T14:56:10Z |
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| institution | BVB |
| isbn | 9781350148635 9781350148642 |
| language | German |
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| spelling | Flegel, Monica Verfasser (DE-588)1161545514 aut Superhero culture wars politics, marketing, and social justice in Marvel comics Monica Flegel and Judith Leggatt London ; New York ; Oxford ; New Delhi ; Sydney Bloomsbury Academic 2021 200 Seiten txt rdacontent n rdamedia nc rdacarrier Bloomsbury comics studies "The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America’s Culture Wars. In the first in-depth scholarly study of Marvel Comics’ most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company’s commercial marketing and its traditional fan base. Along the way the book covers such topics as: Major characters such as Miles Morales’s Spider-man, Kamala Khan’s Ms. Marvel, Jane Foster’s Thor, Sam Wilson’s Captain America and the Secret Empire series’ turncoat Captain America Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis Marketing, the Marvel Universe, and online fan culture Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience." Marvel Comics Group (DE-588)2122043-8 gnd rswk-swf Gesellschaft (DE-588)4020588-5 gnd rswk-swf Superheld (DE-588)4291285-4 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Comic (DE-588)4010427-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Marvel Comics Group (DE-588)2122043-8 b Politik (DE-588)4046514-7 s DE-604 USA (DE-588)4078704-7 g Comic (DE-588)4010427-8 s Superheld (DE-588)4291285-4 s Gesellschaft (DE-588)4020588-5 s Leggatt, Judith Verfasser aut Erscheint auch als Online-Ausgabe, PDF 978-1-3501-4866-6 (DE-604)BV047156366 Erscheint auch als Online-Ausgabe, EPUB 978-1-3501-4865-9 |
| spellingShingle | Flegel, Monica Leggatt, Judith Superhero culture wars politics, marketing, and social justice in Marvel comics Marvel Comics Group (DE-588)2122043-8 gnd Gesellschaft (DE-588)4020588-5 gnd Superheld (DE-588)4291285-4 gnd Politik (DE-588)4046514-7 gnd Comic (DE-588)4010427-8 gnd |
| subject_GND | (DE-588)2122043-8 (DE-588)4020588-5 (DE-588)4291285-4 (DE-588)4046514-7 (DE-588)4010427-8 (DE-588)4078704-7 |
| title | Superhero culture wars politics, marketing, and social justice in Marvel comics |
| title_auth | Superhero culture wars politics, marketing, and social justice in Marvel comics |
| title_exact_search | Superhero culture wars politics, marketing, and social justice in Marvel comics |
| title_exact_search_txtP | Superhero culture wars politics, marketing, and social justice in Marvel comics |
| title_full | Superhero culture wars politics, marketing, and social justice in Marvel comics Monica Flegel and Judith Leggatt |
| title_fullStr | Superhero culture wars politics, marketing, and social justice in Marvel comics Monica Flegel and Judith Leggatt |
| title_full_unstemmed | Superhero culture wars politics, marketing, and social justice in Marvel comics Monica Flegel and Judith Leggatt |
| title_short | Superhero culture wars |
| title_sort | superhero culture wars politics marketing and social justice in marvel comics |
| title_sub | politics, marketing, and social justice in Marvel comics |
| topic | Marvel Comics Group (DE-588)2122043-8 gnd Gesellschaft (DE-588)4020588-5 gnd Superheld (DE-588)4291285-4 gnd Politik (DE-588)4046514-7 gnd Comic (DE-588)4010427-8 gnd |
| topic_facet | Marvel Comics Group Gesellschaft Superheld Politik Comic USA |
| work_keys_str_mv | AT flegelmonica superheroculturewarspoliticsmarketingandsocialjusticeinmarvelcomics AT leggattjudith superheroculturewarspoliticsmarketingandsocialjusticeinmarvelcomics |