The rise and fall of mass communication:
"Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular televisio...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Bern ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw
Peter Lang
2020
|
| Schriftenreihe: | Mass communication and journalism
vol. 27 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice" |
| Beschreibung: | XII, 171 Seiten Diagramme |
| ISBN: | 9781433164262 9781433164224 |
Internformat
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| 490 | 1 | |a Mass communication and journalism |v vol. 27 | |
| 520 | 3 | |a "Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice" | |
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| 830 | 0 | |a Mass communication and journalism |v vol. 27 |w (DE-604)BV036619291 |9 27 | |
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Datensatz im Suchindex
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| id | DE-604.BV046800129 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:55:38Z |
| indexdate | 2024-07-10T08:54:11Z |
| institution | BVB |
| isbn | 9781433164262 9781433164224 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032208911 |
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| physical | XII, 171 Seiten Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Peter Lang |
| record_format | marc |
| series | Mass communication and journalism |
| series2 | Mass communication and journalism |
| spelling | Benoit, William L. 1953- Verfasser (DE-588)132983982 aut The rise and fall of mass communication William L. Benoit and Andrew C. Billings New York ; Bern ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw Peter Lang 2020 XII, 171 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Mass communication and journalism vol. 27 "Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice" Massenkommunikationsforschung (DE-588)4074618-5 gnd rswk-swf Mass media / Audiences Consumers' preferences / United States Mass media / United States / History Massenkommunikationsforschung (DE-588)4074618-5 s DE-604 Billings, Andrew C. 1972- Verfasser (DE-588)1169580343 aut Erscheint auch als Online-Ausgabe, ePDF 978-1-4331-6423-1 Erscheint auch als Online-Ausgabe, ePUB 978-1-4331-6424-8 Erscheint auch als Online-Ausgabe, MOBI 978-1-4331-6425-5 Mass communication and journalism vol. 27 (DE-604)BV036619291 27 V:DE-576;B:DE-Frei85 application/pdf http://swbplus.bsz-bw.de/bsz1693646730inh.htm 20200706153733 Inhaltsverzeichnis |
| spellingShingle | Benoit, William L. 1953- Billings, Andrew C. 1972- The rise and fall of mass communication Mass communication and journalism Massenkommunikationsforschung (DE-588)4074618-5 gnd |
| subject_GND | (DE-588)4074618-5 |
| title | The rise and fall of mass communication |
| title_auth | The rise and fall of mass communication |
| title_exact_search | The rise and fall of mass communication |
| title_exact_search_txtP | The rise and fall of mass communication |
| title_full | The rise and fall of mass communication William L. Benoit and Andrew C. Billings |
| title_fullStr | The rise and fall of mass communication William L. Benoit and Andrew C. Billings |
| title_full_unstemmed | The rise and fall of mass communication William L. Benoit and Andrew C. Billings |
| title_short | The rise and fall of mass communication |
| title_sort | the rise and fall of mass communication |
| topic | Massenkommunikationsforschung (DE-588)4074618-5 gnd |
| topic_facet | Massenkommunikationsforschung |
| url | http://swbplus.bsz-bw.de/bsz1693646730inh.htm |
| volume_link | (DE-604)BV036619291 |
| work_keys_str_mv | AT benoitwilliaml theriseandfallofmasscommunication AT billingsandrewc theriseandfallofmasscommunication |